How To Do Social Media Marketing in 2019
Marketing is increasingly something that is shifting to the province of social media. However, that medium has its own rules that must be observed in order to succeed there. Here are some tips to follow in order to increase the effectiveness of your social media marketing campaign.
Attention Must Be Earned, Not Demanded
Social media marketing provides businesses an unprecedented opportunity to stay present in the minds of consumers and potential consumers. The content and tone of your communications must be one that earns your customers’ respect by striking the right tone and providing helpful content.
Social media for business requires that you strike the right balance between gravitas and trying to stand out from your competitors and how you navigate that determines the attention you will receive.
Interact with Your Customers
Social media is becoming a conversation between businesses and customers where there is a give-and-take. When clients feel like they can talk to a business, they feel more loyalty because they are invested in the company. This means that you should respond to your customers online as well as give them an opportunity to participate in your social media campaigns.
Any marketing effort should factor in an audience participation element.
Continuously Track the Landscape
Social media is known for changing by the day. The nature of the medium is that change happens quickly. You need to stay on top of the latest trends so that your communications are not outdated and stale.
You do not want to be stuck with yesterday’s tactics because that will make you look behind the times to your customers. You should be monitoring for early signs that the landscape may be changing and act accordingly.
Diversify Your Social Media Marketing Channels
You can no longer rely on just one type of social media anymore. For example, if you were only using Facebook in the past, you would need to add Twitter and Instagram to your social media roster. The medium is fast becoming fragmented where you can no longer rely on just one way to reach customers’ eyeballs.
You do not want to run the risk of losing out on potential customers since you have put your eggs in one basket. Whatever you use, consider adding more social media apps and sites.
Social media marketing can be very rewarding for your business if you go into it with a strategy that you can execute.
If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.
Posted In: Social Media
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About the Author
Director of Website Development
With over a decade of experience designing and developing websites, Eric has worked in every position of the agency ladder. He is fluent in multiple backend and front end programming languages and has written multiple international best selling plugins for WordPress. He has been part of or is still part of many startups. He is the Director of Website Development for Future Design Group and one of it's founding partners.