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Published On: September 8, 2021
Author: Kelly Oliver

How Your Business Can Boost Customer Engagement

Ever wanted to boost customer engagement? Now you can with these simple tips. Read our article to see easy ways to boost customer engagement.

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Customers are central to everything you do as a business owner. Without willing patrons, you won’t be able to continue making your business profitable and will be forced to close your doors. Improving your interactions and relationships with your customers can help you make more money in the long run, and will make you appear as a strong, caring company.

Host AMA Events

One great way is to host an American Marketing Association meeting. At these, you can learn more about the innovative ways people reach out to their clientele. You can also share your experiences with other companies to try and score some additional revenue.

However, AMA also stands for “Ask me anything” and is incredibly popular in online forums. If you want your customers to feel comfortable with your business, you may want to host a meeting where they can ask you specific questions about your company. Have answers prepared for any number of questions so you can help them understand where you are situated.

Send Them Updates

Another way you can receive more engagement with your customers is by reaching out to them first. Follow-up emails and texts, as well as updates on your current products, can be an effective way to boost your customer’s willingness to stop by your business—in person or online.

However, this process can be a little time-consuming if you send individual texts out to your many customers. Instead, you can quickly send customers updates with automated text messages. Some software companies include this in their website technology, so see if you can find a service that allows you to text your customers faster!

Use Social Media

One of the greatest tools that has hit the business world is using social media. Billions of people are on Facebook, Twitter, and Instagram every single day. If you get involved in a slice of this digital pie, you could have more opportunities to interact with your customers and communicate with them effectively.

Social media interactions are allowed to be a bit more casual than a business email would be. Focus on your audience and think about what you can do to speak their colloquial language. If you aren’t using this, you are missing out on potential business.

These are some of the simplest ways to interact with your customers more. It doesn’t take an unending cycle of mail and calls to have your voice heard. It only takes strategy and persistence. Go out and try it for yourself!

Read this next: 3 Reasons Why You Might Need to Redesign Your Website

If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.

Posted In: Branding, Business, Ideas, Marketing

Kelly Oliver, Chief Financial Officer

About the Author

Kelly Oliver

Chief Financial Officer

Kelly Oliver is a Peruvian native who has been on the Mississippi Gulf Coast for 12 years and enjoys good Spanish food and Salsa dancing. She has almost a decade of experience in the casino and retail field. However, after an opportunity to work in the accounting field presented itself, she found that she had a real passion for numbers and spreadsheets. She decided to pursue an Accounting career.