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AAF Marketing & Adveritsing Project

Project Objective

AAF-MS Gulf Coast, an advertising non-profit committed to protecting and preserving the advertising industry, determined their current website lacked the creative edge and innovative elements that an organization that serves the local advertising community should have. The new design needed to bring AAF Gulf Coast's web presence up to the high standards of today's creative industry. It was imperative that their new site was dynamic, visually engaging, and reflected their commitment to advertising standards and practices.

The Brand

The American Advertising Federation Mississippi Gulf Coast (AAF-MS Gulf Coast) affiliate of the American Advertising Federation (AAF) is a non-profit organization serving a diverse group of advertising professionals along the Gulf Coast. Their network includes individuals in media, advertising, communications, sales, service, the arts and non-profit organizations. AAF-MS Gulf Coast's mission is to promote and protect the advertising industry through a variety of government affiliations, education programs, and public service campaigns.

AAF Branding

Project Features

AAF-Gulf Coast's new website design incorporates their existing affiliated AAF branding, but with a twist to distinguish their chapter from other AAF organizations. Using the existing branding, the new site includes the curved line from their logo as section dividers and throughout the website to embrace AAF's branding but also sets AAF-Gulf Coast apart.

The website features a fully responsive design, using large images and text to display upcoming events and the latest blogs on the homepage. The design also included an online member registration, interactive historical time line and event calendar.

Online Member Registration

AAF-Gulf Coast's new website now offers members online registration. Users can submit their contact information, set up their member profile and make payments, all on one page.

Interactive Historical Time Line

Users now can experience AAF-Gulf Coast's history through an interactive dynamic time line. Starting with the gulf coast chapter's creation in 1966, and extending through today; important events, awards and issues are shown for the viewers to click, interact and learn more.

Event Calendar

AAF-Gulf Coast offers many programs for their new, existing, and future members, keeping the programs and committees organized for their members was important. The new site includes an informative calendar for users to find events, get more details, and RSVP. The calendar is set up for users to view events at a glance with the option to click to view with more details.

Try it out!

This is a live version of the site, give it a whirl.

Project Results

AAF-Gulf Coast's new website features a state of the art design that compliments their individuality while promoting the core values of AAF as a whole. AAF-Gulf Coast's website features innovative interactive elements; which improve the user experience, streamlines the new member registration process, and puts all of AAF's events at the user's fingertips.

Finished Project

  • CLIENT LOCATION: Biloxi, Mississippi
  • SKILLS USED: WordPress, PHP, mySQL, jQuery, CSS

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Prism Certificate of Merit Website, AAF Mississippi Gulf CoastADDY Silver Ad Club or Marketing Club Advertising, AAF Mississippi Gulf CoastADDY Silver User Experience, AAF Mississippi Gulf Coast