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Green Canyon Outfitters Marketing & Adveritsing Project

Project Objective

Green Canyon Outfitters, is a local Mississippi based company that specializes in outdoor and recreation equipment, apparel and accessories. They are committed to developing their roots on the Mississippi Gulf Coast as well as serving customers across the nation.

Green Canyon Outfitters' new website needed to reflect their commitment to southern hospitality, their love of the outdoors, it needed to showcase over 7,000 products, while being organized and user-friendly. Green Canyon Outfitters approached us to modernize their on line shopping cart to support their large inventory.

Project Features

Green Canyon Outfitters' new website features an interactive navigation, slider, and call-to-action buttons to engage users throughout the website. Products are displayed as large animated images with zoom available to allow users to review products and features before purchase.

Built with Shopify

Green Canyon Outfitters' new website was built on the Shopify platform, which is an update from a pre-built theme which used OS commerce. We integrated Shopify, set up using the platform, and built a custom theme that matches their existing brand.

Secure Shopping Cart

We modernized their on line shopping cart to support their large growing inventory and offer customers a secure place to make transactions.

Comprehensive Filter

Using the Power Tools Filter Menu app built for Shopify, we built a custom filter menu that allow Green Canyon Outfitters customers to easily filter desktop/mobile interfaces and hide/show long filter options without cluttering their interface.

Project Results

Green Canyon Outfitters' new website provides their customers a site where they can search, find, and buy their products without having to travel to their retail store. The new site is bringing them new customers, improving their online presence, and the site is set up to allow them to expand as needed without expert help.

Finished Project

  • CLIENT LOCATION: Bay St. Louis, Mississippi
  • SKILLS USED: Shopify, PHP, mySQL, jQuery, CSS

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Client Testimonial

Green Canyon Outfitters Client Review Image

After our initial theme was published, we realized that it wasn't what we needed for our business. After discussing this with Eric, he went back to work for us and revamped the entire theme to ensure that we got we wanted. In the end we got exactly what we wanted and needed. I can honestly say that his top priority is customer satisfaction, and delivering a product that you can be happy with.
- Alex L, Green Canyon Outfitters