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Headin’ South Marketing & Adveritsing Project

Project Objective

Headin' South strives to bring hunting and fishing stories with a dash of comic relief to every home in the country. Future Design Group's primary objective was to bring that to life in digital form. In order to build their brand, we needed to build their website and make it professional as well as inviting.

They wanted to promote the beauty and adventure of the Mississippi Gulf Coast so we had to build a website that worked with that philosophy. The website revolved around amazing imagery provided by the client and let you see a glimpse of their showmanship and work. We integrated a shopping cart of their branded products and gave them a blog to allow their fans to follow them every week.

Project Features

Headin' South showcases a local TV show based on hunting and fishing. Our design focused on their brand and their potential fan base.

eCommerce Shop

The eCommerce shop only has a few products to start but as their product base grows, their website can as well. Their shop features filtering, multiple product views, color and size selections, and review-ability.

We integrated WooCommerce and utilized PayPal for their payment methods.

Interactive Blog

We gave Keaton and his team a way to talk about their projects, use their knowledge and entertain their viewers through a blog.

Their blog features comment, rating, and share-ability as well as an easy-to-use interface for updating through the WordPress CMS.

Project Results

Our agency was able to complete their website project before the airing of their first episode. They wanted a place to send their audience that would explain more about what they do and how they do it as well as give them a place to buy merchandise. Their website is fully responsive and incorporates a shopping cart and localized blog.

Finished Project

  • PROJECT LINK: Headin’ South
  • CLIENT LOCATION: Gulfport, Mississippi
  • SKILLS USED: WordPress, PHP, mySQL, jQuery, CSS

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