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Homes of Hope for Children Marketing & Adveritsing Project

Project Objective

The mission of Homes of Hope for Children is to serve children in crisis throughout Mississippi by providing strong, Christian homes to every child that lives on campus while ensuring that each child is loved unconditionally and has their physical, spiritual, and emotional needs met.

We created their site with this in mind and have incorporated everything a nonprofit would need to ensure they can receive donations, push events, get new sponsors, and to keep the public informed about the organization. We made the website user-friendly and strategically placed call to actions in locations that will ensure visibility and helps the organization encourage donations.





The Brand

The brand behind Homes of Hope for Children reflects their faith-based community for foster kids. We integrated the kid's words into the background of the website to show how important this community is to HOHFC and the kids and families that utilize their services.

Homes of Hope for Children Branding


Project Features

In order to move potential donors, we created memorable traditional pieces and a creative digital website.






Online Donations

Previously, the Homes of Hope for Children could only accept donations off line. We created a unique and easy way for this organization to accept donations on line. HOHFC is a well-known organization with hundreds of regular donors. We helped them fast-track donations using clear, concise buttons and typography.




Duck Dynasty ™ Partnership

From time to time, Homes of Hope for Children work with long time friends and partners, Duck Dynasty and Duck Commander. Uncle Si and his family has helped this organization reach new donors that would have never made a move on their own. HOHFC values this partnership and the Duck Dynasty guys and gals know how to get public support behind an amazing organization.



Project Results

Our agency gave Homes of Hope for Children a way to present their site to the visitors and gives them more control over their content and on line marketing. We pushed our deadline up 2 months in order to help Homes of Hope for Children achieve their goal of having an golf event with the crew from Duck Dynasty. Since it's inception, the website has helped them generate over $100,000 in donations.


Finished Project

  • PROJECT LINK: Homes of Hope for Children
  • CLIENT LOCATION: Hattiesburg, Mississippi
  • SKILLS USED: WordPress, PHP, mySQL, jQuery, CSS
  • CREATION YEAR: 2015

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Awards

Prism Award of Excellence Facebook Campaign, Homes of Hope for ChildrenPrism Certificate of Merit Tactical Materials, Homes of Hope for Children