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Scarlet Pearl Casino Resort Marketing & Adveritsing Project

Project Objective

We wanted to create something that is unique among a template-based atmosphere of casino designs. The Scarlet Pearl Casino Resort was a new property on the coast, in competition with a lot of casinos that were already well-established. We wanted Scarlet Pearl Casino to stand out and generate interest. We created a fully-responsive website that has multiple mini landing pages for the various call to actions and a well-rounded marketing brand to evolve their marketing.





The Brand

The Scarlet Pearl Casino does not consist of one brand; but many to cover their bars, restaurants, and clubs. The designs are different, but similar enough to encompass the entire brand. With each new project we do for them; we add to their collection of brands.

Scarlet Pearl Casino Resort Branding


Project Features

With a lot of competition, we wanted to create a unique and memorable brand for the first of its kind in their area.






Billboards

Our agency doesn't just focus on digital marketing, but on traditional marketing as well. We designed multiple billboard layouts for the Scarlet Pearl Casino Resort that were eye-catching and memorable. We wanted to create something that would drive people to the casino by utilizing a fully branded billboard campaign.

Our billboard designs featured vibrant colors and extensions that allow the design to expand off of the billboard, and even in some areas, even become 3D.




Mini Sites

Every few months, our client asks us to create a custom website for a special promotion. We created unique websites that reflect the Scarlet Pearl Casino Resort's overall image but also covers the promotion's design elements.



Project Results

Our agency's marketing techniques online and offline were able to give a new casino a head start against older, more well-established casinos on the Mississippi Gulf Coast. On average, their website receives between 5,000 and 6,000 visitors per day and they have over 25,000 likes on Facebook as of the time this was written. Lastly, their primary website won a silver ADDY award.


Finished Project

  • PROJECT LINK: Scarlet Pearl Casino Resort
  • CLIENT LOCATION: D'Iberville, Mississippi
  • SKILLS USED: WordPress, PHP, mySQL, jQuery, CSS
  • CREATION YEAR: 2015

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Client Testimonial

Scarlet Pearl Casino Resort Client Review Image

Our experience working with Future Design Group was nothing but positive. They quickly understood our needs as a new business to market and were diligent in evolving a website to suit. We would highly recommend Future Design Group to anyone seeking a professional, seamless service.
- Kelly S, Scarlet Pearl Casino Resort


Awards

Horizon Interactive Awards Bronze, Scarlet Pearl Casino WebsiteADDY Silver Microsite, Scarlet Pearl CasinoADDY Silver Online / Interactive Websites, Scarlet Pearl Casino