Sutong, China Tire Resources, Inc. was expanding their company into the North American market and needed new websites to transition/merge their existing Chinese brand for those audiences. Sutong needed three new sites for their parent company, Sutong, CTR Inc. and their subsidiary companies, Hemisphere Tire and Synergy Tire.
The new sites needed to be modern, professional, and responsive while displaying their thousands of products for dealers and consumers in an organized manner.
Sutong, CTR Inc. was established in 1993 and specializes in sourcing tires from China for the specific needs of its customers. They work directly with their Chinese manufacturing partners on a day-to-day basis to ensure production needs are met and the quality of their products exceed customer's expectations. Sutong supports the utility and RV trailer industry, large national retail chain stores, independent tire retailers, and wholesalers. They currently are importing over 5 million tires to North America per year.
Differentiated websites for parent company and each subsidiary, with specific branding for each based upon demographic. Intuitive design balances a comprehensive product range with a user-friendly interface and increased responsiveness. Multiple custom features unique to the individual websites build overall brand recognition while distinguishing distinct brand identities.
The website design included creating a custom icon set to reflect the various tire types, such as Mobile Home, Truck BIAS, ATV, and Golf Cart. These icons, paired with their filter menu, allow their consumers to quickly find products they need.
To effectively showcase all of Sutong's tires, a filtering system was needed in order to make browsing quick and easy. We developed a product filtering system which allows the user to choose which category of tire then select which specific tire size is displayed.
We integrated a dealer login portal, which allows the dealers to sign up and order Sutong-branded marketing material quickly and efficiently.
This project digitally introduced Sutong, CTR Inc. and their brands to the North American markets, giving their customers a place to view and buy their products. The three sites all have a similar look and feel, but match the individual logos and branding. Throughout the websites, dealers and consumers have multiple ways to connect with Sutong, Hemisphere, and Synergy. Dealers can sign up to make ordering faster, and consumers can register their tires and view their warranty information online.
- PROJECT LINK: Sutong CTR
- CLIENT LOCATION: Beijing, China
- SKILLS USED: WordPress, PHP, mySQL, jQuery, CSS
- CREATION YEAR: 2015
Eric Oliver and his team at FDG designed 3 new websites for Sutong, CTR Inc. Our line of business has some nuances that can make a web project very difficult for the average web company. Not FDG. Each project was executed as planned, delivered on time and within the budget. The completed project has been well received and exceeded our expectations. We are very happy with FDG. I have no reservations giving them my highest recommendation.
Mike B, Sutong China Tire Resources