With the new year here, it is the perfect time to look around at new design trends that are making headlines. As a Graphic Designer, it is always fun to see how designers are adding twists to current designs to keep them fresh and memorable.
For a business, keeping your brand, especially your logo, fresh is essential for staying competitive in this ever-changing, noisy world. Your logo is your prime branding element; it gives your audience their first impression of who your business is and what your company does. As there are design trends that appear every year, there are logo design trends too, as a business owner it is important to notice these trends and adapt your branding to fit what your audience finds appealing.
Below I will go over 5 Logo Trends to keep an eye out for in 2018.
Typography is no longer just words on a page, the text, style, and placement should also fit and represent your business and brand. Check out some of these popular styles below.
Selective disconnecting letters and using negative space to create a unique design.
Typography that looks like it has been hand-drawn, rather than smooth and polished, irregularity is the key to this trend.
Adding a focal point to the logo by having a contrasting letter font, color, size, etc.
Designing for mobile and social media brought this trend to life, leaning more for a simpler yet effective logo design. Creating a practical, purpose-driven logo design that removes unnecessary details and keeps just the essentials.
This trend has been around for many years, and it is bound to stay around for many more. Using the negative, background or foreground space, to create an image out of another, allowing you to show multiple ideas in one.
This trend will probably be one of the biggest in the coming years. Animated logos can draw more attention and communicate messages that a static logo just can’t. These small GIFs or videos are great for almost any logo, and they give you an opportunity to say more about your business directly to your customers.
Social Media Optimized
Advertising on social media is not going anywhere, so your logo should be social media-friendly. Designing your logo with the idea that formats may change depending on what social media channel you are on, i.e., Facebook profile pictures on in a square format, does your logo fit that size?
Researching this topic was fun! There are so many cool and different design trends coming out this year, especially in logo design! This blog lists my top 5 Logo Design Trends for 2018, what other trends have you seen?
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About the Author
Allyson obtained her Bachelors of Science in Business Administration in 2009 with an emphasis in marketing management. She holds art degrees in both Graphic Design and Web Development, and is certified in both disciplines. Areas of special knowledge include: typography, illustrating, photo-editing, page layout, and creative problem solving.