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Published On: August 12, 2021
Author: Eric Oliver

3 Reasons Why You Might Need to Redesign Your Website

A good website today may not be a good website tomorrow. The internet changes daily. Do you know if you need a redesign or not?

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Today, it is crucial for any business to have a nice-looking, user-friendly, responsive website. Your company’s website sets the first impression for every customer and therefore is the key to your success. You might need to redesign your website if you’re not getting conversions, your bounce rate is high, or you want to incorporate a better content strategy.

You’re Not Getting Conversions

Part of the purpose of having a website in the first place is to help consumers find your business and convert it into customers. Having a strong SEO presence and call to action is part of getting a visitor converted into a customer. Designing your website with the right calls to action will help you optimize your website for lead generation. Try to implement a strong call to action across every website page to increase the leads you generate. If you’re not getting conversions, you might want to take another look at your web design.

Your Bounce Rate Is High

If you notice that users are spending little to no time on your website, it is likely because there is something wrong with your web design. Your website could be slow, unresponsive, difficult to use or navigate, not functional, or a myriad of other issues. Even something as simple as not displaying your contact information can cause as many as 44 percent of site visitors to leave without engaging in your business. Rather than fighting your website to find the information they need, customers will just go somewhere else. Looking at your bounce rate can help you identify errors with your programming and whether you need to redesign your website.

You Want to Incorporate a Better Content Strategy

As your business grows and develops, so should your website. Your website needs to change with the services you offer, and it needs to be updated so customers can get a better idea of what you could offer them at that moment. Regularly updating the content on your site can improve your customer retention and your SEO. Make the content you create easy to find, linked to search engine indexes, and always include a call to action for a stronger strategy.

As technology changes, your website must change with it. Avoid letting your website get outdated or from not functioning properly, with frequent attention. A website redesign can help you increase your conversions, lower your bounce rate, and implement a stronger content strategy.

Read this next: 3 Reasons Why Your Small Business’s Digital Marketing Is Struggling

If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.


Posted In: Top Lists, Website Design, Website Development