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4 Reasons Your Business Needs an App

Published On: October 5, 2018
Author: Kelly Oliver

2018 has unapologetically continued to launch the tech boom forward at full force. This year the market for mobile apps is set to reach all-time highs. Financial experts agree that the success of emerging businesses may heavily rely on their ability to implement mobile apps as a part of their business model. Here we outline four reasons why implementing a mobile app can be the difference between your business thriving or failing.

FDG - 4 Reasons Your Business Needs An App

Customer Engagement

No matter what industry you are in, the success of your business lies in the hands of the customer. With many businesses offering around-the-clock support via mobile technology, experts agree that new businesses don’t want to make the mistake of failing to capture customer attention with their own mobile apps.

Business Feedback

In addition to offering customers an engaging platform on which to explore your business, mobile apps allow you to quickly and efficiently collect customer feedback. The success of mobile apps is dictated by the application’s usability. By enabling customers to give you feedback in real time, you stay in front of the competition, which can make all of the difference when it comes to snatching up valuable market share.

Real-Time Business Monitoring

Before the recent tech boom, monitoring business activity was an excruciating task that often failed to produce the desired results. With app monitoring software packages, this is no longer an issue. Collecting and measuring business metrics has never been easier than it is today with app monitoring software. For instance, customer demographic information can be analyzed to optimize your business’ marketing strategy with the click of a button. Of course, this is only possible if your business has implemented a platform – such as a mobile app – from which you can collect this useful data.


With as many as 6,200 mobile apps developed daily, the mobile platform is quickly becoming one of the biggest business markets. For anyone wanting to expand their business, it is crucial to take advantage of this market. A well-made mobile app can introduce your business to customers to whom you may have not otherwise been able to market. Tech experts agree that a robust online presence is key for the expansion of emerging businesses.

Competition between business owners is continuously increasing, especially with so many new tools available to give business owners an advantage in the marketplace. Developing and maintaining a strong mobile platform for your business may just be the competitive edge you need. It may be a little expensive at the beginning, but it will pay off big time once you get going. Talk to us about app hosting options today!



If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.

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Posted In: Business, Digital Marketing, Hosting, Marketing, Mobile App

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About the Author

Kelly Oliver


Kelly Oliver is a Peruvian native who has been on the Mississippi Gulf Coast for 12 years and enjoys good Spanish food and Salsa dancing. She has almost a decade of experience in the casino and retail field. However, after an opportunity to work in the accounting field presented itself, she found that she had a real passion for numbers and spreadsheets. She decided to pursue an Accounting career.