Published On: January 23, 2017

In our ever-expanding digital world, having a website for your business is essential for continued growth and success! Finding information about a brand, product, or service online is how many people make their purchase decisions today. So as a small business always looking for growth, why would you not take advantage and have a website for your business? This blog article will discuss the value a website gives businesses and will list the top 6 reasons why a business needs a website.

I found a great local shop for dresses and cute clothes on Instagram the other day, but I was amazed that the only way I could learn about their products was from the few lines they added in the comments section and was surprised that when I went to find them online, they only had a Facebook page! As a marketing person, I understand how social media is great for businesses to communicate and create relationships, but as a consumer I left their page and went elsewhere to look for products similar to theirs on another website, i.e. Amazon.

Think about how people find information today. Instead of making a trip to the mall or store of their choice and looking around until they find what they need, consumers can now search straight from their phone, tablet, or computer. Why would any business take the chance that their products and services would not be available to customers? Not only does having a website mean that your business can be found online anytime and anywhere, but it also adds value to your brand by letting your customer get to know you and your business on their own time.

1. Credibility – Your customers expect you to be online
Today your customers expect to find the information they want online. Having a website allows them to learn about you, your business, and the products/service that you provide when they have the time to look for them. If a customer cannot find what they want when they want it they will look somewhere else, which could be your competition.

2. Accessibility – E-Commerce
Your store may have hours of operations, but your website is always open for them to search. Your website gives your customers instant access to information about your products and services, access which they can have any time day or night.
Online purchases are expected to increase immensely in the coming years, so what better way to increase sales than to have a website where your customers can purchase online?

3. Competition –
If your business does not have a website, you can expect that your competition does. Why would you want them to have an opportunity to take those customers and the sales away from your business? Get ahead of competition by having a website that offers your customers a place to find the information they need from your business!

4. Marketing and Customer Service – Social Proof and Saves Money
Having a website not only can increase the value of your brand, but also allows for better customer service, increases your credibility through customer testimonials, and provides marketing at a lower cost. Customers look online to find information they want. Your website can give them that information, allowing them to research your business and provides access to reviews about your products and services. Also, digital marketing is key in today’s economy and the price is much lower than traditional marketing, saving you money while still making connections.

5. Search Results –
Having a website is key to increasing search results. How many times have you used Google to locate a business, check hours of operations, or find out what the menu is at a restaurant? Well, if your website offers all of that information, then it is more likely that your business will show up on Google’s search results when customers look for products and services that your business offers. If your customers cannot find what time you are open or what you serve, they will look somewhere else.

6. Blogging –
Having a blog for your business is a great way for your customers to get to know who you are! Your blog can showcase your business’s message, your mission, and how your business offers a solution to your customers. With a blog, you can provide information about the latest trends in your market, product reviews, access to manuals, or even show off the personality of your business! Not to mention, that by adding new information to your website, you are adding more keywords for search engines like Google to point your customers towards your business!


Posted In: Branding, Business, Marketing, Top Lists, User Experience, Website Design


About the Author

Allyson Gamard

Lead Designer

Allyson obtained her Bachelors of Science in Business Administration in 2009 with an emphasis in marketing management. She holds art degrees in both Graphic Design and Web Development, and is certified in both disciplines. Areas of special knowledge include: typography, illustrating, photo-editing, page layout, and creative problem solving.