Published On: April 25, 2016

We receive quite a bit of calls requesting information on the Search Engine Optimization (SEO) process. It’s important that your business website is on the top of search results when someone is looking for your area of work. So let’s talk about it!

Content Is What?

You guessed it. Content is king. I’m sure you have heard this saying countless times, but it will always remain true. The more content you have on each of your website’s pages, the more you inform search engines on what exactly your business is about. Be sure to also include keywords related to the business throughout the website, but don’t overdue it.

How Can I Help My SEO?

A blog is a perfect way to assist with the SEO process! Making time for at least one blog article a week will keep your site consistent and fresh, which is what search engines love to see! The blog articles don’t have to be extremely technical in terms of business, but you know your audience better than anyone else. Write articles that appeal to the target audience and keep them engaged by encouraging comments and suggestions. There is no better feeling than contributing and being apart of a community.

Oh, Social Media Too!

Don’t forget about social media! If you have not created a social media account for your business, now is the time to start. You don’t have to be on every single social media platform out there, so create an account that your target audience is apart of.

Along with the blogging, keep your social media audience engaged as well! Let them know when you post a new blog article and ask them to comment and give input. I would also suggest to post daily and include links to different pages of your website so they can receive more information if they so choose.

Let’s Sum It Up

There are a variety of strategies that can be utilized to improve on search engine optimization. Here are the three main strategies talked about in this article:

  • Content is king
  • Write blog articles
  • Stay active on social media outlets

Keep those key elements in mind and let us know what you do to keep consistent on the web.


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About the Author

Esteban Selva-Castillo

Lead Developer

Self taught web developer who has proven to excel in a variety of areas. He started his career with Future Design Group as a web developer and has strong input in the operations of social media marketing. Esteban is constantly studying and researching digital marketing trends to keep up to date, and he always has a theory/educated prediction on the future of digital marketing.