Many people wonder what exactly graphic designers do. We are visual communicators. We are normally given a brief which states a problem to solve or a specific outcome that needs to be achieved. We then collect and analyze information to discover the best solution. Our success is determined by the measurable outcome of what we have created, not just by how pretty it looks. We communicate this message through a variety of mediums such as fonts, shapes, colors, or text.
Design Tells A Story!
Design can help people develop ideas of what a business does — and that business’s “personality” — even if they’ve never heard of it. Thoughtful design evokes the right image in customers’ minds. The concept for a daycare center would be entirely different than that of a law firm. A logo for a daycare would be friendly and welcoming, whereas one for a law firm may project power, strength, and professionalism without intimidating clients.
An Eye For Detail!
For graphic design, it’s important to remember the details. Attention to detail doesn’t mean adding more to a design that doesn’t need it. For example, let us say you create a simple logo with only two elements: a symbol and the company name. You may think that the simple nature of the design means a simplistic approach, but the eye for detail has to remain.
Will Save You Money In The Long Run!
When businesses don’t take graphic design seriously, it’s likely they’ll have to go through a design overhaul eventually — sometimes more than once. Quality design has longevity. Paying for great graphic design one time is no more expensive than paying for subpar design multiple times.
Remember First Impressions Matter!
You only have one chance to make a first impression. Whether it’s a website or the logo in an email signature, potential customers will judge a business in just a few seconds based on visual appeal alone. High-quality graphic design gives businesses priceless credibility. Think about what will make your business stand out to competitors and use that to your advantage when creating your visual appeal.
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Posted In: Branding, Business, Design, Graphic Design, Logo, Marketing, User Experience
About the Author
Ryserrio Thomas
Graphic Designer
Graphic Designer who expertly researches and develops emerging concepts and trends. Techsavvy and creative. Motivated to work on all projects collaboratively with the design team from conception through to final production.