Social media is fast becoming the most powerful way to grow your brand today. However, if you don’t do it in the right way, you could make mistakes that cost you business and your reputation. Make sure you are leveraging social media influencers to help you stand out from the pack in the following ways:
Look at Their Audience
Marketing 101 says you should always start with your customer, or audience in mind. If you don’t know who you are talking to, it is hard to craft a message to fit their needs and wants, so consider your social media influencer’s primary audience. If their audience seems similar to yours, you are in great shape from the start. If not, it’s time to look at other social media influencers.
See How Much Attention They are Getting
Just because a social media influencer has your same audience doesn’t mean that the audience is paying attention to or caring about their content. See how many follows, likes, and comments they are getting. That way, you can gauge if they have real followers or simply used a bot to get to where they are. If the social media influencer did use a bot, then stay away as they can cause more harm than help to your brand.
Image courtesy of Toby Scammell
Look at the Quality of Their Content
When you are sure that the audience is engaging with them, look at the quality of the content itself. Is it low quality or high quality? Does it match what kind of operation you run? You need the content to be congruent with your brand. Only then will the content convert for you.
Google for Scandals
Scandals are the most crucial thing to avoid in marketing. Just look at major names and companies going down left and right today due to a small mistake they made. If you get on the wrong side of the internet, the backlash will not be pretty. This goes for aligning with someone that is known for bad behavior in the past. So look into them before you sign up to do business. It could save you a lot of headaches in the future and explanations that weren’t necessary in the first place.
Image courtesy of Digital Trends
If you want to get ahead in your market, social media influence is crucial. It lets you hop onto the wave of someone else that is already big in your market. However, you need to do some work up front to make sure they are the kind of brand partner that you want to be involved with. Once you do your research, you can pull the trigger and expect great results in the form of attention, buzz, and sales.
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About the Author
Director of Website Development
With over a decade of experience designing and developing websites, Eric has worked in every position of the agency ladder. He is fluent in multiple backend and front end programming languages and has written multiple international best selling plugins for WordPress. He has been part of or is still part of many startups. He is the Director of Website Development for Future Design Group and one of it's founding partners.