With the variety of tools available to communicate with customers, as a business owner it can be overwhelming to know where or how to start. Working with a designer or design team is something that can help to create a lasting relationship with both current and future customers. Meeting with the designer can seem a little daunting, especially for the first time. However, have no fear because this article will discuss what to expect and how to prepare for a meeting with a designer, as well as things to bring, ideas to write down, and how to convey the core message of your business.
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Your First Meeting with a Good Designer
When preparing to meet with a designer, it is important to understand and gather any information about the business that will help with creating the intended message. This information can include:
- A history of the business
- The business’ core message
- Customer demographics
- Marketing objectives
- Current marketing
- Analytical data
Other important information includes:
- Old and current logos
- Ideas for new logos
- Visual style
- Color choices
- Materials to give creative direction for the designer
Also, provide any ideas that come up when brainstorming, researching the industry, trends that are influential to the business, example branding, and write down things or ideas that will not work.
Discuss with the designer all of the ideas, wants and needs upfront, let them know personally what the business does, how it runs, and what the customers can expect. The main objective is to communicate the visual message the business offers and how customers should view the business.
What to Take Away from Your Meeting
Meeting new people can be difficult anytime, but especially when meeting with a designer who will take the business’ idea and create a visual aspect that customers will associate with. It is important for both parties to invest in the relationship so that both parties are successful. By providing information, adding feedback, and identifying the intended message upfront, working with a designer can be a great experience where a business can grow to the fullest potential.
About the Author
Allyson obtained her Bachelors of Science in Business Administration in 2009 with an emphasis in marketing management. She holds art degrees in both Graphic Design and Web Development, and is certified in both disciplines. Areas of special knowledge include: typography, illustrating, photo-editing, page layout, and creative problem solving.