Published On: December 5, 2016

There are multiple channels through social media that allow businesses to make connections with their followers, but how to use those channels will differ from platform to platform.

Build a Link

Many professionals use LinkedIn for staying connected with other like-minded professionals, but brands and businesses alike can take advantage of LinkedIn as well. This article hopes to shine some light on how to build your small business’ brand, and presence, on LinkedIn.

Behind the Link

Launched in 2003, LinkedIn’s appeal was derived from its ability to match job seekers with potential employers. Today’s LinkedIn network still offers job search and recruitment tools, but is also a place where business professionals can find and connect with each other. Unlike many other social media sites, businesses themselves are finding ways to connect, and share with other professionals and businesses using LinkedIn. The same way a professional can be “endorsed” in terms of crucial skills and strengths by their peers, a business can garner accolades from trusted clients and partners. LinkedIn is growing into a place where companies can increase brand awareness and seek out potential leads through mutual connections. Not to mention the SEO benefits associated to using social media. Getting started is the first step!

Branded Links

Just joining LinkedIn and creating a business profile isn’t enough. As the business owner and manager of your business’ page, you will need to engage with your followers and audience to build your brand reputation. Listed below are some suggestions to building your brand with your LinkedIn page.

Create a Company Page

Create and update your company page. Having the latest information will increase search results.

Post Blog Articles

Blogging about relevant news in your market shows that your business is staying up-to-date with current trends and market changes, which can increase your credibility.

Encourage Employees

LinkedIn is about sharing and making connections through other connections. Your employees are your first connections; ask them to share and comment on your posts.

Meaningful Posts

Create content that your connections will find useful, insightful, and in-line with your brand reputation.

Joining/Creating Groups

LinkedIn Groups are a great way to connect with others, they offer networking within a particular niche, topic, or interest. By starting a group you get direct contact with followers via email so you can stay in touch outside of LinkedIn.

LinkedIn offers a great opportunity to not only make connections and get likes, but also to grow business relationships out of those connections and build up your business. Engage with followers by providing interesting and significant content that they will want to share!

If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.


Posted In: Branding, Business, Marketing, Resources, Social Media


About the Author

Allyson Gamard

Lead Designer

Allyson obtained her Bachelors of Science in Business Administration in 2009 with an emphasis in marketing management. She holds art degrees in both Graphic Design and Web Development, and is certified in both disciplines. Areas of special knowledge include: typography, illustrating, photo-editing, page layout, and creative problem solving.