A public relations nightmare can mean the end of your business. Keeping cool when such a nightmare hits your brand isn’t easy, but you can use good communication to save it. Here are significant ways good communication can help you.
Don’t ignore the negative press . Use effective communication to make everyone informed that you understand what is at stake. Through this, you show that your company is honest and forthcoming with the public, which eventually helps the organization to restore public respect. Keep in mind that good communication can help to convey a heartfelt apology in a way that prevents the escalation of the negative effect on the organization’s brand image.
Get the Word Out
Once you have owned up to a mistake, involve the public in the actions that you take afterward. Show the public exactly what you are doing to remedy the situation . The more the public is properly informed of what lengths your organization is going to, the higher the chances of winning their trust back.
Think like customers. Ask yourself how consumers will realistically find the intended information. If you use the right medium to reach out to your audience, you will get the proper feedback and be able to develop a stronger brand image.
Address Other Important Parties
Other than the general public, many other people need to know about your efforts to address the situation. Identify all these individuals. Among them should be your employees. It is important to directly communicate with your employees about the situation in order to get ahead of the crisis. Send them messages promptly to ensure they get the right information from the right source and see the positive impact of this effort.
Launch a Positive Campaign
Whatever initiatives you take may not matter as long as your bad PR still sticks in everyone’s mind. Find and implement as many strategies as possible to erase bad PR in the mind of the public and your employees. Use good communication strategies to replace the negative thoughts with positive ones . How? Write press releases about good things your company is currently doing and ensure they feature on Google’s first page. Additionally, push the harmful publications down to page three or four on the search engine. Though the negative things will stay online forever, the good news is that no one will find them if you push them down that much.
The entire re-branding process relies heavily on good communication. Whatever you do, ensure you pass across the right message. This way, you will solve the nightmare and avoid creating new PR-related problems.
If you need help with launching your positive campaign and need help with ranking on Google searches, give us a call! We can help!
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About the Author
Ben has always had a passion for technology and what makes things work. Designing websites to learn new styles, Ben brings a designer’s eye to web development. Before beginning his career in Web Development, Ben served in the US Army as a Signal Soldier. Ben helped units stay connected by maintaining network connectivity and overseeing Satellite and Antenna Communications.