You want your business to succeed so you need to brainstorm clever ways if making people notice your brand. Guerilla marketing is a term that refers to innovative and unconventional tactics for marketing a small business. These methods are often a great way to drive traffic to a business without the need for a large marketing budget. The possibilities are endless regarding guerilla marketing and are only limited to the imagination of the marketer. Here, we will discuss three of the best guerilla marketing tactics for small businesses.
People have a love for free products and merchandise. This is evidenced by the lines that can be witnessed any time a business offers products and services at no cost. Many large brands have experienced grand success with this tactic.
Add some creativity to the process by making your own branded products that can be given away to potential customers. Screen printing can be used to produce products like T-shirts, sweatshirts, backpacks, aprons, and a variety of other objects for potential customers to take with them. This can literally turn every customer you service into a walking advertisement for your business.
You have probably seen amusing sandwich boards either in person or on social media. These boards make jokes about everything from politics to Tennessee whiskey.
Sandwich boards that make passersby laugh will often cause them to take photos, post them on the social media platform of their choice, and ultimately try out your products and services. These boards are easy to make and are a fun way to raise awareness for your business.
A flash mob is a group of individuals that give surprise performances in a public place. It is not necessary that you perform as part of a flash mob yourself. Your business can hire performers from local high schools and colleges to give flash mob performances. These incorporate performing, singing, dancing, or acting out a small skit to impress the crowd that will surely form around them. It would be a good idea to have the performers wear branded T-shirts while performing.
Guerilla marketing is a powerful tool that can be used by business owners to drive traffic to their businesses while also incorporating a potential for profit. As mentioned before, ideas for guerilla marketing are only limited to the imagination of the business owner. Get creative and try out these three proven guerilla marketing tactics that are sure to increase consumer interaction with your business.
Still struggling to get your marketing strategy off the ground? Give Future Design Group a call. We offer both digital and traditional marketing consulting to help make your brand more successful.
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About the Author
Director of Website Development
With over a decade of experience designing and developing websites, Eric has worked in every position of the agency ladder. He is fluent in multiple backend and front end programming languages and has written multiple international best selling plugins for WordPress. He has been part of or is still part of many startups. He is the Director of Website Development for Future Design Group and one of it's founding partners.