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Hiring a Digital Marketing Agency


Published On: July 24, 2018

As a business grows, building customer relationships and increasing sales become a must, sometimes pushing marketing to the back burner as day-to-day tasks take precedence. Deciding to invest in an external digital marketing agency may seem daunting, but there are many benefits to working with an agency when developing and executing a strategic marketing plan. Check out some of the top benefits and why they are important.

A Team of Experts –

Hiring an agency gives your business access to a team of digital marketing experts. Experts in trends, research, strategy, website development, graphics, software, social media marketing, content management, analytics, mobile marketing, SEO, PPC, PR, and more specialties are a simple phone call away. Also, agencies work with a variety of clients, so they have experience in what works and what doesn’t for different types of businesses.

Get Time Back –

Working with a digital marketing agency allows you the business owner and your team more valuable time to work on internal marketing, customer relations, and sales. Get back to running your business and building customer relationships and let your dedicated team send leads right to your front door.

Savings –

Investing in an external digital marketing agency is less expensive than hiring an in-house team because you will not have the added expense of payroll, taxes, and benefits, or the need to allocate any funds for marketing software or tools.

FDG Blog - Hiring a Digital Marketing Agency

Expand Leads & ROI –

Execution of an effective digital marketing plan can generate traffic and leads through SEO, PPC, and SMM to your website and ultimately to your business where they can be converted into sales. An agency will develop a tailored plan for your business, with measurable goals and key actions that align with your business objectives.

Consultations & Suggestions –

Marketing agencies are experts in their field, just as you are an expert in yours. In the initial meeting, we will ask questions about you, your business, goals, objectives, and obstacles, all to determine what solutions will meet your goals. This consultation offers the agency a look into how your business runs, what marketing strategies have and have not worked, and even offer suggestions that can be implemented immediately. An agency can give you a fresh perspective that can help you see things from a different angle.

Results Driven –

An agency is only as good as the clients they serve, so you know an agency will work with you to build up your business because, in turn, it builds up their business. Your digital marketing agency should build results-oriented strategies, with reporting metrics, and with future plans for how things can be pivoted if need be.

Increasing sales and growing customer relationships are key to continuing to grow your business, taking time for marketing may seem difficult, especially in the day-to-day. Hiring a digital marketing agency can give you the exposure you need to continue growing sales, but it also gives you access to a team of experts, whose main goal is results and the success of your business! It’s a win-win!

If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.


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Posted In: Business, Information, Marketing


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About the Author

Allyson Gamard

Lead Designer

Allyson obtained her Bachelors of Science in Business Administration in 2009 with an emphasis in marketing management. She holds art degrees in both Graphic Design and Web Development, and is certified in both disciplines. Areas of special knowledge include: typography, illustrating, photo-editing, page layout, and creative problem solving.