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Blog Post Topics That Convert


Published On: May 21, 2018
Author: Eric Oliver

Have you ever wondered how bloggers come up with these trending and hot blog post topics that help build up a blog? Well, we have some of the best starting points for you in this article.

We have explored the “why” of blogging and found some interesting blog post topics that you can use to generate interest in your content.

Hot Blog Post Topics That Convert

What should your blog post say about you?

According to a 2015 article by Hubspot, businesses who prioritize blogging on their site are 13x more likely to see positive ROI. They’re also 97% more likely to get organic backlinks. Although some claim that blogging has died in the three years since, blogging is not, in fact, dead. But the game has changed. There is no such thing as the “perfect” blog post length , the “perfect” publishing frequency, or the “perfect” blog post topic that will go viral. Which means that you can’t blog just to blog. Gone are the days when throwing up just any old content on the company blog was “good enough.” You have to blog with purpose if you want to see anything come of it, and today we’re going to give you 5 blog post topics for doing just that.

1. Explore a trend/new research

There’s a reason why people read the news first thing in the morning. We like novelty. We like to be connected with what’s going on in the world. And by showing your interest in what’s going on, you show that you’re keeping up-to-date on the latest trends and research in your industry.

However, keep in mind that your interests may not always mesh with those of your readers so picking trendy blog post topics may not be up your alley. Humans are inherently selfish creatures; your readers are only interested in topics that directly benefit them. If you can’t seem to find research or trends that fit the bill, don’t despair — in some cases, you can make up your own “research.” It worked for HorseNetwork.com!

2. Give an honest product/service comparison

Common wisdom in the marketing sphere dictates that you should never promote your competitors. Ever. Don’t mention them, don’t talk to them, and if they come up with something new, make your own version. But if you absolutely must mention them, make sure you emphasize why your product/service is a million times better.

What is this, high school? Trash talking your competition is not only juvenile — it sends a clear message to potential customers that you’re biased. Even if your product/service really is the best, if all you do is trash your competitors, they’ll start to wonder what kind of dirt you’re hiding.

Instead, create a post that provides an honest accounting of the pros and cons of each offering. Your visitors will be more invested in your blog post topics if they reflect comparisons they are interested in. Be honest and authentic, which is what today’s consumers want and trust. In some cases, it can actually be beneficial to subtly promote your competitor, like ConvertKit did in “5 Reasons You Should NOT Switch from MailChimp to ConvertKit.” This narrows down your pool of readers to those who are actually good candidates for your service, thus increasing your conversion rate.

3. Pick a fight

Wait, didn’t we just say that you shouldn’t trash talk others? Well, having a bit of controversy in your blog post topics can get the conversation going…even if your readers disagree.

You still shouldn’t dump on your competitors. But controversy is hot. It sells like big screen TVs at Best Buy on Black Friday. If you’re even minorly involved in the goings-on of your industry (which you already should be), you know where the controversies and arguments are. Don’t be afraid of polarizing your business and alienating potential customers — pick a side and jump right in. But please do so responsibly.

When you tackle a controversy head-on, you attract like-minded readers who are more likely to strongly agree with your perspective. These people are more likely to identify with your company and more likely to invest in you as more than just another service provider, but as someone they want to support. This result can be just from picking a fight in your blog post topics.

4. Create a “how-to”

When was the last time you Googled “how to…”?  From recipes to building your own deck, people make millions of these searches every day. These are a golden opportunity for your company blog because when a potential customer makes a “how to” search, they’re looking for something specific. They’re looking for you. With a relevant How-To guide on your blog, golden customers will just start landing on your doorstep. Just pick your “how-to” blog post topics carefully because if you are wrong in how you do something, it could quickly turn into a controversial blog post.

This guide by House Method is a good example. Although “Emergency Winter Power Outage Kit” doesn’t start with a “how to,” you know where they’re going with it. In ten simple steps, readers get all the information they’re looking for and more. These types of posts are likely to get bookmarked for a reader’s future reference, so they’re less likely to forget you.

5. Comprehensive info dump

This may seem counterintuitive — after all, shouldn’t blog posts be short? According to Neil Patel, longer blog posts actually get more traffic and are more likely to end up on Google’s first-page pedestal. Like How-To guides, in-depth posts are more likely to give the reader what they’re looking for. Readers are likely to bookmark these posts as well. When you give a reader what they’re looking for, this builds their trust in your expertise, which means that they’re more likely to come to you again when they need your service. Take this article for example..it is over 1200 words will more likely be picked up by people searching for “blog post topics”…maybe the same thing you searched for to get here.

Beginning your title with “The Ultimate Guide to…” is a good place to start. Take Marie Forleo’s “Ultimate Guide to Saying No” as an example. The article provides 19 scripts that can be used verbatim for almost any situation — the perfect guide for her primary audience of women who feel stuck in a rut and want to get closer to achieving their goals. This guide builds the reader’s trust in Marie’s expertise, making them more likely to spring for her services.

Conclusion

Regardless of your blog post topics, a converting blog post doesn’t just have a hot topic — it also needs the following attributes:

  • Compelling headline
  • Specific to your audience
  • Subheadings
  • Bullet points
  • High-quality images
  • Clear call to action

Ask yourself: What results do you want to get? What are you doing to promote your posts? What are you trying to sell? (And by the way, “I want more sales” is not a good goal.) Don’t use that generic writing voice that pleased your high school English teacher. Let your personality shine through! Readers like interacting with humans, not encyclopedias. Now, go convert!

Future Design Group offers traditional and digital marketing options, as well as consulting services to help your business achieve its goals. Make your brand more profitable with our help — contact us today!

If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.


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Posted In: Business, Marketing


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About the Author

Eric Oliver

Director of Website Development

With over a decade of experience designing and developing websites, Eric has worked in every position of the agency ladder. He is fluent in multiple backend and front end programming languages and has written multiple international best selling plugins for WordPress. He has been part of or is still part of many startups. He is the Director of Website Development for Future Design Group and one of it's founding partners.