Tools like WordPress, Hootsuite, Canva, and more make it easy for anyone to create and manage their own websites, social media, and inbound marketing campaigns. So why should you hire an agency when you can just throw up content yourself?
You shouldn’t, if you want to be indistinguishable from your competition and everyone else online.
Without the skills and knowledge that agencies provide, your website and marketing campaigns will just be part of the cookie cutter, generic background noise we all ignore for the truly captivating content that stands out from the rest.
Let’s dig a little deeper into the advantages of working with agencies like Future Design Group to create unique marketing campaigns that bring attention to you and your business.
Agencies Have The Experience
In his book Outliers, Malcolm Gladwell introduced the “10,000 Hour Rule,” which states that it takes roughly 10,000 hours of practice to master a skill. Even if you only wanted to get 25% of the way towards mastery and just be pretty good, do you have 2,500 hours — 40 hours a week for 63 weeks — to practice web design, graphic design, coding, or even copywriting?
You probably don’t have time for even one of these skills.
At Future Design Group, we practice these skills day after day. We love our jobs and have been refining our skills for years — and get better every day.
Agencies Have The Skill to Customize and Adapt
The problem with using most tools is they force you to mold yourself to fit into their boxes, which makes you the same as everyone else.
Agencies have the knowledge, skills, and creativity to customize the box to fit you, which lets you showcase everything that makes you stand out from the crowd.
Even better, if existing solutions can’t be adjusted to fit your needs, Future Design Group can create a custom solution to help you show the world why you’re the best choice in your industry.
Agencies are an Investment that Pays Dividends
It’s easy to look at the price tag of agency work and think it’s a lot of money, and maybe you can’t afford it.
But it could easily cost you more not to use an agency for your marketing.
According to Hubspot, it takes roughly 40 hours to create a full, one-month marketing campaign. That’s a full week of work that would take you away from your business — a full week you’re not earning money.
Also, unless you’ve mastered every skill needed for that campaign, it will not be as successful as one created by an agency that has put in the hours upon hours of practice needed to master every aspect. The loss of potential earnings is immeasurable.
Can you really afford not to make the investment?
Self-managing internet marketing campaigns with out of the box solutions are viable solutions when you’re just starting out and have more time than money.
But, when you’re ready to take your business to the next level and get noticed by the biggest audience possible, hiring an Agency is an absolutely essential investment.
If you’d like to know more about how Future Design Group can help you supercharge your marketing efforts, call, email, or just drop by our office today.
About the Author
Dustin has provided writing, editing, marketing, public relations, client/customer support, and project management services for companies across a wide spectrum of industries. Brands with which he’s worked most recently include Real Estate Mavericks, Scarlet Pearl Casino, Lazy Magnolia Brewery, and I Am Alpha M.