Published On: December 16, 2015
Author: Eric Oliver

Designing and developing your website to be mobile first is becoming an ever-growing cycle in our every day lives. With advancements in technology, people that were once only using the desktop browser are quickly switching over to the mobile devices because of the comfort and portability. Business are quickly following and adapting to this mobile first trend, a trend that does not seem to be slowing down at all.

Is your site prepared for this switch?  If not, it should be because desktops are getting smaller and phones are getting bigger…one day they will be the same device everyone uses.

Is There a Need for Mobile First Design?

Short and long answer: YES!

Not only is a mobile first design helping your business stay modern, but it greatly expands the scope and volume of your business.  If you tailor your website to more users, you open the door for more customers to purchase from you…something all businesses need.

Mobile devices are typically the fastest way to reach your customers since most people have it with them 24 hours a day, every day. Since mobile devices are highly integrated with social media, email and apps…your reach almost becomes unlimited.

Per a recent survey, over 60% of mobile users use their phone as their primary connection to the internet. To boost that survey, another survey stated that 64% of people think that businesses should be able to send SMS messages (text messages) to reach out to them. This is only the result of a small sampling of the thousands of surveys taken every year. The facts are a clear indicator that your business should think about mobile first if you have not already.  If you have, you need to be aware of the newest technology and make sure that your business stays ahead of the curve.

Mobile First Design

Mobile First Design

Make Sure Your Mobile Site Gives Your Visitor A Pleasant Experience

With a mobile first design, you make sure your mobile visitors have a nice experience when viewing your website. This is a great responsibility and can take time to perfect, but it shows progression with your business. Give them outlets to find their content quickly and efficiently.  Minimize the amount of text on the page to not distract mobile users. You have 5 seconds to impress a desktop user…even less with a mobile user. Bad mobile designs lead to unhappy customers which leads to less purchases…something no business will be happy with.

Mobile first design prevents your website from displaying to largely on a mobile device and helps prevent your customers from having to scroll left or right to see your content.  If a user experiences a horizontal scroll, they will not make the effort. There should be no horizontal scrolling or pinch zooming to see your content in this day and age.  If there is, you need to get to work immediately.

Make sure your mobile site includes the following:

  • Phone number visible and easy to click (use the tel: link compared to the standard contextual link).
  • Simple to use contact form with types that pertain to the content (number for numerical fields, text for textual fields, etc).
  • Clear and easy to understand text.
  • Big, useful social media links that link directly to your networks.
  • Embedded Google maps or a link to get directions easily with the built-in mapping for mobile devices.
  • Clear location information with clickable direction links.

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Not Sure If Your Website Is Mobile Friendly?  Google to the Rescue.

Google Mobile Friendly Tool

Google Mobile Friendly Tool

Check your website against Google’s Mobile-Friendly Tool. Click the link and type in your website address.  Google will let you know if you need to work on the mobile site or if it meets the requirements. A few months ago, Google pushed out a new algorithm that gives preference to mobile friendly sites.  It negatively effected over 60% of the internet.  Updates were pushed out across the internet to prevent lower ranking.  Was your website one of the ones that were left behind?

If your website works well on desktop but you are still seeing a decrease in sells or visits, then it is time to get mobile friendly.  Make the switch to a responsive design today. Not only will this change help boost your SEO rank, but will help your visitors and send more qualified leads your way.

In the end, having a mobile, responsive website has far more pros then cons…it just takes some time to get started. So, start today and improve your search ranking and bring in more visitors you may be missing, plus it leads to a more beautiful online experience. Something we all need.


Posted In: Website Development


About the Author

Eric Oliver

Director of Website Development

With over a decade of experience designing and developing websites, Eric has worked in every position of the agency ladder. He is fluent in multiple backend and front end programming languages and has written multiple international best selling plugins for WordPress. He has been part of or is still part of many startups. He is the Director of Website Development for Future Design Group and one of it's founding partners.