Published On: September 5, 2016

Busy, busy, busy. I have spoken with several individuals in the restaurant and service industry enough to know that it’s no easy job! There is a variety of elements to focus on when serving food and drinks. This blog will explain your business functionality from a customer’s perspective, maybe in a way you haven’t thought too much about. I don’t mean to add on to the stress, but this is a crucial element in your business’ success, so let’s dive right in!

Common Issues Customers Face

In this kind of business, everyone’s a critic! Everyone, whether local or tourists, has either visited your location or read about it online. A big issue that I personally experience, and one that I’ve heard from several others, is that many local restaurant and service industry websites are outdated or have not been updated. Countless times I have browsed a bar for their drink menu and spotted a beer or two that I am interested in, only to find that they no longer carry that beer. I am an easy going fellow and a bit of a beer connoisseur so this doesn’t usually bother me, but every customer is different. Outdated information online could be the deciding factor between a one-time visitor and a returning customer.

Making Your Customers’ Lives Easier

We commonly hear people say they are not too concerned about their website as much as their internal business operations. Although I definitely see the importance of that ideology, we are in a time where people now decide where to spend their time and money based on what they find on the internet. Just as you would decorate your business to suit the comfort of your customers, you also need to make a potential customer’s experience easy and welcoming with an up-to-date, mobile responsive website and regularly updated information. The last thing you want is for a customer to walk in your business with an experience already in mind, only to have that experience turned upside down.

Expand Your Focus

If you are thinking a little more about your online reputation that’s great! We are here to inform the masses on the benefits of the World Wide Web and how it can affect businesses whether positive or negative. Last week our blog was about whether to hire an agency or DIY when it comes to these kinds of topics. Click here to read on the matter!

We understand how busy the restaurant and service industry can be. If you have the time to keep up with your online presence as well as your physical operations, great! We write blogs weekly with helpful advice to help out the local area.

Restaurant & Service Industry Overall Experience

It’s about time to wrap up what we have discussed thus far! This article was intended to highlight the customers’ experience in the restaurant and service industry. Everyone has a different experience and for a lot of people, it starts with a Google search. When someone searches for your type of business online, it’s important that you make their experience in mind. Have your website display to the look and feel of your physical restaurant and make important items easy to find! Most individuals and groups make their decisions via the internet, so why not make their experience great from the start. Don’t make your customers work harder than they need to, and you can ensure their return!

I hope you found this article interesting! We love seeing local businesses succeed, and with that…

Cheers!

Bottles of beer doing a cheers in an outdoor restaurant setting


Posted In: Business, Challenges, Clients, Design, Marketing, User Experience, Website Design, Website Development


About the Author

Esteban Selva-Castillo

Lead Developer

Self taught web developer who has proven to excel in a variety of areas. He started his career with Future Design Group as a web developer and has strong input in the operations of social media marketing. Esteban is constantly studying and researching digital marketing trends to keep up to date, and he always has a theory/educated prediction on the future of digital marketing.