Posted On: January 9, 2017
They say a picture is worth a thousand words and today in our digital world that means so much more than it has in the past. Consumers are constantly looking, researching, selecting, and even making purchases from businesses they find online. What can make your business stand out more in our ever-scrolling world of digital marketing? Images, that’s right! A post, blog, or ad with an image is more likely to receive positive attention than without, especially on social media. Content may be king, but research shows that images alongside relevant content stand out more to consumers. People are visual learners; we are great at remembering pictures.
“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.” – Brain Rules
Adding an image to your posts is a great start, but the images have to mean something to the viewer for it to make an impact. This week, our blog will offer some suggestions as to how a business can use images to increase their brand’s awareness and engagement on the various social media outlets.
Free Stock Images
There are many sites online that now offer royalty free images for anyone to use without penalty. Such as FreeImages, Pixabay, or Unsplash. These sites are great for those businesses that do not have access to a professional photographer or the time to create images for posts. When choosing images remember to match the mood, voice, or style of your audience, images that do not relate will be passed by without a second look.
Supplying relevant data to your audience is a great way to show off your expertise in a particular field. Infographics are great for data because they let you say a lot without having to use a whole bunch of words by presenting the data in charts or graphs. Using infographics helps to supply relevant information without overloading your viewer with a list of statistics.
“Stories are the way that humans make sense of the world.” – Hootsuite
Telling a story connects your consumer with your business on a personal level, rather than shoving features, products, facts or figures at them, they can relate to what you are selling and see why they can benefit from your product or service. Social media is all about connecting, so what better way to connect than with a story that your audience will relate to.
Sharing a Feeling
Alongside telling your story online, evoking an emotion that will relate to your audience is great for engagement. People want to know that someone else feels the way they do, even from a business. You start a business with an idea to solve a problem, a problem that someone else has probably also experienced. They can relate to your feelings, making a connection to your solution.
Behind the Scenes
Showing off who you are humanizes your business. People are more likely to engage with a real life person than a business that appears to be a robot. Taking the time to show your viewers who you really are entices them to take to time to personally connect with your business.
Everyone can use some inspiration sometimes. Sharing what inspires you and your business can inspire others to act accordingly. Posting quotes, achievements, or accolades can motivate your viewers in a positive fashion.
Social media is a visual culture, where scrolling has become the new channel surfing. Consumers pass by those ads that have no meaning to them, especially those that only use text. Posts that share content and images that are significant to their viewers are more likely to have successful engagement, which can to lead to increased brand loyalty and repeat business. Take the time to consider who your audience is and what content will matter to them.
About the Author
Allyson obtained her Bachelors of Science in Business Administration in 2009 with an emphasis in marketing management. She holds art degrees in both Graphic Design and Web Development, and is certified in both disciplines. Areas of special knowledge include: typography, illustrating, photo-editing, page layout, and creative problem solving.