Posted On: November 7, 2016


SEO is a popular topic that comes up when speaking with new clients. We all know that ranking high on Google searches is extremely important when trying to increase your business’ digital presence. I will be going over one of many tactics used to improve your search ranking using subdomains.

What Is A Subdomain?

A subdomain is a part of your primary website. So if your website is www. example .com, an example of a subdomain would be www. event.example .com. Search Engines, such as Google, read a subdomain as a separate domain. This means that you increase your chances of visibility due to the fact that both your subdomain and your primary website could appear when being searched.

How and When To Use A Subdomain?

Subdomains are usually created when you want to push out an event or promotion with a style that is completely different than the theme of your website. You can use subdomains to promote a specific product or service, highlight and advertise an upcoming event, and many other creative ventures.

When creating a subdomain, it’s always beneficial to pair it with Google Ads and/or social media ads such as Facebook Ads. When running digital ads, you build the ad to direct individuals to the subdomain, or website. This can HEAVILY benefit your business’ Google search ranking depending on how much you can budget per ad.

A Perfect Example on the usage of Subdomains

One of our business partners, the Scarlet Pearl Casino Resort, has an upcoming event during the month of December 2016 where they set up an Escape Room. This is where you have to escape Krampus, a half-goat and half-demon creature, within 60 minutes by solving a variety of puzzles to ultimately escape the room.

Since this is themed as “A Nightmare Before Christmas”, it is completely different from the look and feel of the primary Scarlet Pearl Casino Resort website. A perfect fit for a subdomain! Click the image below to visit the subdomain for the event or Click Here

Escape Krampus Event Subdomain Hosted By The Scarlet Pearl Casino Resort

A Better Understanding on The Benefits of Subdomains

Now that you have a better understanding, let’s sum things up. Subdomains are a part of your primary website that are usually built around a specific event, promotion, or service. They are seen as separate websites from search engines which benefit your rankings due to the fact that multiple instances of your business’ website can show up on the results.


About the Author

Esteban Selva-Castillo

Lead Developer

Self taught web developer who has proven to excel in a variety of areas. He started his career with Future Design Group as a web developer and has strong input in the operations of social media marketing. Esteban is constantly studying and researching digital marketing trends to keep up to date, and he always has a theory/educated prediction on the future of digital marketing.