Published On: August 1, 2016

When To Rebrand Your Company

The decision to rebrand is usually made when a company or small business feels that their brand does not match what that they have become. Whether it is because you are no longer reaching your target market or because your brand has become dated, many businesses are able to determine if it is time to rebrand with self-reflection.

If your brand is not memorable and people confuse you with someone else or people don’t understand what it is you do, all of your marketing efforts will be a waste of time and money.  Refreshing your brand will demonstrate to your customers, competitors, industry and team that you mean business, that you’re moving with the times and that you’re on top of your game.

Why To Rebrand Your Company?

If your brand is not memorable and people confuse you with someone else or people don’t understand what it is you do, all of your marketing efforts will be a waste of time and money.  Refreshing your brand will demonstrate to your customers, competitors, industry and team that you mean business, that you’re moving with the times and that you’re on top of your game.

The Benefits of Rebranding!

Rebranding can help you to cater more efficiently to current customer demands.  Rebranding also leads to an increase in stimulated growth, profitability, a competitive advantage, and long-term market expansion!  Rebranding can have a rejuvenating effect on the internal culture of your company as it calls for new levels of employee support, knowledge and feedback.

Be Versatile!

A logo design needs to have the same impact on a business card or a fleet of delivery vehicles, so do bear this in mind when briefing your designers. Your brand identity must be transferrable across all mediums. Otherwise it will come across as inconsistent and half done and who wants that!

Always, Always Start With Research!

Before you even consider a rebrand always start with research! Don’t jump into anything too hastily. Make sure that you understand your brand, customers, and the market better than anyone else. You will likely get some help in this department by your branding firm but you should always make sure that you are  just as informed as they are!


Posted In: Branding, Business


About the Author

Ryserrio Thomas

Graphic Designer

Graphic Designer who expertly researches and develops emerging concepts and trends. Techsavvy and creative. Motivated to work on all projects collaboratively with the design team from conception through to final production.