Whether your business is thriving or just starting out, you probably have asked yourself: “why bother with a logo?” Here’s a quick run down as to why your business needs one.
Logos are quite often the literal first impressions customers may have with a company.
Read any business book and you will find pages upon pages devoted to the art of first impressions. Advice articles for interviews are never amiss with details on the first impression you can make. So logos from the start can carry weight for how a potential consumer may approach you. What follows first impressions is the association we build with the logo.
Consider the importance of what emotions and energy are crafted when logos are paired with its brand. For instance, the Nike logo has built a very specific association and brand identity. When you see the Nike, your brain automatically goes to that association of fitness and determination.
Why do logos have such a mental impact on us?
The simple answer is that the human mind is wired to identify symbols quicker than text or auditory cues. To further illustrate people’s natural wiring for symbol identification, a study showed that children as young as 3 to 5 years old were able to identify brand logos- even ones that were not marketed towards children such as the Toyota logo.
Yet another reason why the logo matters to your business is the stability it brings. When a company builds an association between itself, its product, and its logo, a sense of quality and consistency begins to form.
You can go to a McDonalds restaurant anywhere in the world and expect to have the same hamburger as you would in your home town. That is a brand package that is promised with a logo’s power. When you bring consistency and associations into the picture, your logo also brings a sense of stability not just for the consumer, but for the brand itself.
A logo has the power of not only the first impression and crafted associations by working with our natural mental wiring but also the stability it can bring to your business. These are among the reasons why your business probably needs a logo to represent you for a bright future.
About the Author
Director of Website Development
With over a decade of experience designing and developing websites, Eric has worked in every position of the agency ladder. He is fluent in multiple backend and front end programming languages and has written multiple international best selling plugins for WordPress. He has been part of or is still part of many startups. He is the Director of Website Development for Future Design Group and one of it's founding partners.