The internet has become one of the most important and useful technological tools available worldwide. It has caused a total shift in the way many people shop and search for the information they need. As a business owner, it’s important to be where your customers are, and right now they’re on the internet. It’s a vast ocean of potential business that your competitors are probably already taking advantage of. Investing in a beautifully designed, responsive and capable website is one of the most important aspects of taking your business to the next level, but why?
The Investment is Cheaper Than Opening A Physical Store
The first thing that people usually do when inquiring the cost of designing and developing a custom website is balk at the price. Sure, the initial cost may seem daunting, but compare that to the cost of opening a physical location, and the price doesn’t seem so high. Even opening a small shop would cost over $100,000 when you consider the renovations that would be required like paint, floors, shelves, lights, fixtures, and even a physical inventory system along with the cost to rent or pay the mortgage.
And then, even when you set up your physical location, you still must compete against the already established, big brand stores that eat up small businesses like yours. You won’t have the budget to keep up with their presentation and assortment of stock.
Or you can build an eCommerce website where customers wouldn’t be comparing your small store to the bigger stores around them. You would just have to compete with their website.
Now the price of a good web developer is not cheap and it varies widely, but a fully responsive eCommerce website that can compete against bigger brand websites could be developed for $20,000 or less. Compare that to $100,000 you would spend on a brick-and-mortar location and the price doesn’t seem so daunting.
Would you rather spend $20,000 or $100,000?
Websites Are Always Open, Even When Your Store Is Not
Unlike a typical brick-and-mortar store that is only opening during various parts of the day, your website is always open. You won’t have to worry about not being available during the times your customers are looking to make a purchase because your website is always available. You can also provide information about your products or services even when your physical store or office is closed.
There may be an entire market for your business that you haven’t been selling to, simply because your physical location prevents you from reaching them. If customers search for your business online, how will they find you if you don’t have a website?
Be available when your customers are available.
It doesn’t matter if most of your business is local, almost everyone uses the internet to get information on where to go for a service or product. They will probably use the internet to find your business. You will also be able to access a wide audience that expands across the world to anyone with an internet connection. Your website provides a platform to market your services or products to potential customers that reaches far more than any physical location can.
Whether you’re a small business or a large corporation, your goal should be to make the consumer aware of your brand. Investing in a well-designed website will provide a positive boost to your brand’s reputation as well as giving people across the world access to your business.
A website might be just what your business needs to reach new heights. It’s the perfect time to bring your business right to where your customers are. Just remember:
- The cost of a website might seem high at first, but not when compared to opening a physical location.
- Your website will be visible to millions of people across the world, not just the people around your store.
Don’t let the sea of information and opportunity that is the internet fall by the wayside. Your competitors aren’t waiting for you step up. They love that you don’t have a website to compete against theirs. As a business owner, are you doing everything in your power to take your business to the next level? Are you reaching your customers as best you can? Take a moment to think about the many benefits a beautiful, responsive website can do for your business.
What are your reasons for not having a website?
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About the Author
Kenneth Ramirez Pendleton is a dedicated Ad Specialist with a specific concentration on communication in the post-interpersonal age, namely internet and social media advertising. Kenneth specializes in Google AdWords™, connecting local clients with an international customer base. Kenneth is currently applying the knowledge accrued while studying Business and Marketing Management as the Ad Specialist for Future Design Group.