Posted On: September 26, 2016
What’s the word on your business? How do you and your business stand up to the competition according to your greatest critics? What do your customers say about your products or services? Good things, right? Hopefully.
Everyday, consumers make purchases, how and why they choose your brand over a competitor may have more to do with what they heard from family and friends than the advertisement that came on last night. There are many articles that show statistics on the benefits of organic marketing, also called Word of Mouth Marketing (WOMM). Below you can click to review some of these statistics, but first, today’s blog will discuss what WOMM is, why it is important to any sized business, and how utilize it in the digital world.
Word of Mouth What?
WOMM, as stated is just that, Word of Mouth Marketing. Businesses using happy, satisfied customers to promote their business. This is not paid advertisements; this is an organic and natural response. A customer who cannot help but talk about the great experience they had. Delivering everything that you would want if you were your own customer and maybe even beyond.
Importance of WOMM
WOMM has an impact; it can influence buyers and their decision-making. Working to build a great brand that provides awesome products and services. Giving customers a reason to share their experiences, a product that delivers more than expected, or service that goes farther than the usual. A great WOMM strategy can build brand exposure, increase referrals, and directly impact future sales.
Conversations happen even more frequently today with the increase in communication with smartphones, social media, and sites like Yelp! and Angie’s List. As a business, taking advantage of WOMM not only means providing an excellent experience but also by engaging in these conversations.
Other ways to engage and create great WOMM:
- Ask customers to review your business on website, social media, other Internet channels.
- Rewarding customers with discounts, specialized gear, events, or other creative incentives for referrals.
- Encourage conversations by asking customers questions about their experiences with products, their story, getting to know them.
- Host contests, organize events, and create loyalty programs.
A great WOMM strategy puts customers first by delivering amazing products/services, hiring employees that share the brand’s mission, and offering an unique experience that goes beyond the expected. WOMM is important for successful business, it encourages customer engagement, starts conversations between businesses and customers, and can increase the chances that your customers will talk about and recommend your products or services to their family and friends. Provide your customers with an experience that is worth talking about!
About the Author
Allyson obtained her Bachelors of Science in Business Administration in 2009 with an emphasis in marketing management. She holds art degrees in both Graphic Design and Web Development, and is certified in both disciplines. Areas of special knowledge include: typography, illustrating, photo-editing, page layout, and creative problem solving.