Have you ever had to decide whether to write your blog in-house or to outsource it? This decision may not have come up yet, but once your blog gets popular enough, it will. A well-planned blog has to be consistent and continually updated in order to be used for its purpose…to increase SEO and online conversions. At some point in the future, you may be too busy or just lack new ideas, and in order to not affect your consistency and brand, outsourcing content creation may be your next step. It is not a bad thing, many content creators outsource their new content on blogs, Youtube, and even their social media. It means you are growing and with growth comes change.
It usually comes down to time and if a business has the time or resources to invest in a blog. Like any other marketing strategy, it will take some investment of both money and time to get off the ground. Here are a few things to keep in mind as you decide what’s best for you. In this article, we will discuss the pros and cons and let you make the informed decision on how you will write your blog.
Write Your Blog with Freelancers
Outsourcing Content Costs More
Depending on the industry you’re in, a freelancer with industry knowledge can cost anywhere from $0.10-2.00 a word, which makes a 500-word blog post somewhere between $50-$1,000. If your budget allows for that type of expenditure, then it may be worth the extra expense, but if not, your only option may be to write your blog in-house. Copywriters, worth their weight in gold, are not cheap. Ghostwriters are even more expensive. So, you need to weigh how much they will save you in time compared to having to write your blog yourself. Time = money.
Outsourced Content is Generally Better Quality
With that substantial price cost, however, comes a wealth of knowledge and writing ability that your team simply may not have. Not only will a freelance writer come with more specific experience to bring to the task at hand, but they’ll also have the time to research, interview, and source the article, which makes for a higher quality product overall.
This is not always the case, especially if you are looking to outsource from a different country, outsource based on price only, or outsource with a freelancer that is not fluent in your language. Research is key to finding the right person to help you write your blog. Don’t hire the first or the cheapest option. Also, don’t get discouraged with your first attempt. Your first hire may not always be the best-suited writer for needs.
Write Your Blog In-House
In-House Content Can Be Time-Consuming
Devoting time to producing content from one of your staff members can suck up a lot of time that could be better spent doing something else, such as helping with customer service or managing other parts of the marketing plan. Even if you’re not necessarily paying the staff member by the word, there’s still an hourly and opportunity cost that must be taken into account.
At Future Design Group, we take turns with our blog. When our employees have time, they write a blog article, then everyone looks at it and makes improvements as needed. This helps us minimize the time spent writing new blog articles and does not put the burden on just one person. With our blog, you get a different perspective with every blog article…but the message remains the same.
In-House Blogs Can Align With Overall Marketing Goals
No matter how much you try to communicate your company’s mission to a freelance writer, they’re simply not as involved in the day-to-day practices of your company like someone that is in-house. Because of that, they won’t understand how to make the content align with other aspects of your company, such as sales or human resources. At the very least, they won’t be able to manage internal changes in real-time like someone in-house would.
On the other hand, what knowledge a freelance writer does have can be seen in their skills with SEO, keyword research, and headline writing. An experienced writer can not only write content that fits within the framework of your company’s goals but can also optimize it for search engines which can reap monumental benefits for a long time.
So, What Should You Do?
Ultimately, the decision to write your blog in-house or outsource is up to you, but the one thing everyone agrees on is that it must be well done. No matter how small the budget is if you’re unable to churn out relevant and well-written content, find someone who can.
If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.
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About the Author
Allyson obtained her Bachelors of Science in Business Administration in 2009 with an emphasis in marketing management. She holds art degrees in both Graphic Design and Web Development, and is certified in both disciplines. Areas of special knowledge include: typography, illustrating, photo-editing, page layout, and creative problem solving.