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Published On: April 3, 2017
Author: Contributing Author

Facebook Ads vs. Boosted Posts: How They Differ

Facebook has become the pay-to-play social networking platform for businesses. Learn the differences between a Facebook Ad and a boosted post.

Businesses are beginning to gain more interest in Facebook Ads (as they should), and have frequently been boosting their posts. If utilized correctly, this valuable practice could make the difference in your business as well. I will be going over what sort of ads you should be running as well as the general differences between what constitutes a boosted post as opposed to a Facebook ad.

Facebook Ads vs Boosted Posts

Post Relevant Content

The days of boring, one-sided advertising practices are over! If you are repeatedly running advertisements that only serve to benefit your business (specials, discounts, services, etc.), you could find yourself running headlong into a mass unfollowing. Your brand can easily become associated with the outdated, annoying, and spammy ads of the past. Try spicing things up!

Modern advertising now involves keeping up with trends while creating relevant content and images that appeal to your target audience. The average attention span is around 8 seconds, and your advertisements could have less than one second to capture the attention of your audience. It’s time to get creative and post the entertaining, exciting, or intriguing content which gives value to your brand and engagement with your followers.

Boosting Posts: What Actually Happens?

The ability to boost posts has been one of the most popular methods of Facebook advertising, especially to those who may not have the time to fully research and set up a highly targeted ad.

When you boost a post, the post is set to receive as many engagements as possible. This means that the main objective of the post is to gather as many likes, comments, and shares as possible depending on targeting.

Boosting offers simple targeting options such as choosing the location, age, and interests of the target demographic you are appealing to. These targeting options are enough to make noise, but there are other options to fine-tune your targeting approach.

Facebook Ads: Pinpoint Accuracy

Creating Facebook ads requires using either the Ads Manager or Power Editor. This route offers advertising options such as increased:

  • App installs
  • Video views
  • Conversions to your website
  • Store visits
  • Product catalog sales
  • Brand or local awareness
  • Website traffic
  • Lead Generations and more!

Not only can you target-market based on location, age, and interests; you also have the freedom to:

  • Advertise the image on Instagram
  • Place a specific button depending on the objective of the ad (sign up, subscribe, learn more, apply now, get quote, download)
  • Place the ad in specific locations (feeds, instant articles, in-stream videos, right column)
  • Set daily or lifetime budgets across a specific number of days or months
  • Set automatic or manual bidding costs
  • Schedule your ad to run at specific times or days

Facebook Marketing is Highly Effective

Facebook has become the pay-to-play social networking platform for businesses. Why struggle to make an impact on your own over the course of a year? You can boost one post and make a bigger impact! Even with an advertising budget as low as $10 a month, you can make a big difference in local marketing.

We understand that not everyone has the time to plan out an in-depth marketing campaign. We at Future Design Group do our best to share our knowledge of advertising strategies so that you can experiment and grow your business. If you would like to ask us how you can improve your business and marketing strategies, we would love to help you grow!

Fill out our contact form or give us a call at 1-888-964-4991 and mention this blog to receive a free consultation. We will set up an hour-long meeting to discuss your business and what strategies you should implement to increase brand awareness and expand your business’ reach.

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If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.

Posted In: Information, Marketing, Social Media