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Published On: June 25, 2021
Author: Eric Oliver

How to Help Your Small Business Website Thrive

Learn how to make your small business website thrive using some common marketing techniques you may have forgotten.

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Anyone can have a website. But it takes good SEO integration, a pleasing aesthetic, and great ownership to make a business website thrive. Help your small business website thrive by keeping the customer immersed, updating customers, and capitalizing on customer reviews.

Keep Them Immersed

An indication of a website’s success is how much time a user spends on it. You do not want the user to be spending a lot of time because it is loading, or they cannot find what they are looking for. That is an easy way to lose customers. Instead, you want to create a simple site map that’s easy to follow. Update information frequently to provide new things for your visitors to look at. The content you post will capture your audience. If you can keep your customer base immersed in your website, you are much more likely to sell them on your product.

Update Your Customers

Your customers want to form a relationship with you. Part of that relationship is feeling like they know what you are up to and the status of the company. You must update your customers with what projects you are working on, what sales are coming up, and new information. Offer an email subscription service and personalize the emails that are sent. Personalized emails will reach your audience more directly than mass emails. When using telecommunication, your customers should never be left out of the loop. Expand your ways of communicating so your customers are always up to date.

Capitalize on Customer Reviews

Over 60 percent of consumers read customer reviews before buying. The reviews you receive from your customers are vital to your business’s success. You can use them on your website, social media. Use reviews as an opportunity to market your product. When the reviews are positive, they are a great advertising tool for you. Negative reviews should be seen as an opportunity to improve your product and generate a bigger following. Responding to reviews positively will also make you more personable to the customer base.


With so many websites competing for your customer’s attention, the most important thing you can do is make them feel like you appreciate their business. Show your customers that you care about them and your business by keeping the customer immersed, updating them frequently, and capitalizing on their reviews.

Read this next: How Marketing Professionals Can Continue to Attract New Clients

If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.

Posted In: Business, User Experience, Website Design, Website Development, WordPress

Eric Oliver, Chief Executive Officer

About the Author

Eric Oliver

Chief Executive Officer

With over a decade of experience designing and developing websites, Eric has worked in every position of the agency ladder. He is fluent in multiple backend and front end programming languages and has written multiple international best selling plugins for WordPress. He has been part of or is still part of many startups. He is the Director of Website Development for Future Design Group and one of it's founding partners.