How to Look Beyond Digital to Supplement Your Marketing Campaigns
Learn more ways to make your digital marketing better by learning how to supplement your marketing with traditional advertising methods.
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You are a modern businessperson in a modern world, and you already know how important digital marketing is to your capability to promote your business. But, it can be complex to realize that although new modes of communication with your customers are indeed important, other methods can reach potential customers which are also highly effective, even if seen as more established marketing choices. What are some ways you can look beyond the digital world to supplement your marketing campaigns?
Use Direct Mail
Those fliers in mailboxes are used for good reason. They can be a very effective form of advertising if you craft your strategy correctly. Sending out direct mail advertisements allows you to find a lot of different people who otherwise might not be found by your company. Targeted marketing is very specific, but leaves out large swathes of the marketplace of those who can be reached by the simple use of their mailbox.
You might not be aware that your billboards can drive around town, but they can! Vehicle wraps only have to be replaced every few years, and cost only a couple of hundred dollars. You can wrap any number of vehicles that your company may own. This means that each vehicle is a traveling billboard for your services, regardless of where it might be!
Businesses often think of give-away promotional items as the ubiquitous freebie plastic garbage that ends up at the bottom of the kid’s toy box within a week or so, but they can be much more than that. Having quality promotional items branded for your business can be of great benefit. If you have, for example, canvas or foldable shopping bags branded with a cute slogan, joke, and your logo, every time that bag goes out in public, it is doing ongoing work for your company. Consider high-quality fabric and use images and text that is funny, inspirational, or mildly sarcastic, encouraging future use, with your logo included nearby.
Learning social media is important, but it is only one part of the equation. You need tried-and-true methods as well, to have an ongoing promotion. Reach new customers and remind your base of their loyalty with options in fabric, on cars, and on paper! Learn to supplement your marketing offline to make your online marketing better.
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