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Published On: December 14, 2020
Author: Eric Oliver

How Your Travel Agency Can Run a Marketing Campaign on a Budget

Have you been wondering how to market your travel agency online? We have a few tips for you on how to be successful with your marketing.


While marketing campaigns can seem like they are expensive and labor-intensive, there are easier and cheaper ways to market your travel agency and still make money. Even if you’re just starting with your travel agency, there are things that you can do to make sure that you can have a successful marketing campaign on a budget.

Use Data to Your Advantage

Using previous customer data, like organizing a way to keep in touch with previous customers through email newsletters, can be a great way how to market your travel agency. Not only do email newsletters to previous customers keep them up to date on what is happening with your agency and encourage them to book a trip with you, but they will be more likely to recommend your agency to a friend. Using previous customer data is one of the best ways to market your business and use past data to your advantage.

Maximize ROI

Maximizing your ROI, otherwise known as return on investment, is one of the best ways to earn money for your company. Marketing ROI tells you if your marketing strategies are effective or if you should change them at all. There are many ways that you can raise your ROI for your company, and influencer marketing is one of those ways.

Influencer marketing is an effective way to increase ROI by appealing to young travelers. Not only can influencers help with your ROI, but they can help you partner up with other influencers to work with in the future. These partnerships may be incredibly important for your business, especially during the current COVID-19 pandemic, so it is important to get as much help in marketing as you can.

Focus on Your Online Presence

Making sure that your social media, including your website, are updated regularly and user-friendly will be one of the best marketing tools you could use. Using alt-descriptions on your photos will help those with visual impairments know what you are promoting on your site. Larger texts and captions on videos are also important for both the visually impaired and those who are hard of hearing or deaf. Having a strong online presence will greatly help you with marketing your business.

Creating a successful marketing campaign on a budget is something that you should do soon. Whether you’re just starting your agency, or you’ve been around for a long time, using these marketing techniques will help you to make more money and gain more customers in the future.

Do you know of any other ways to how to market your travel agency? Let us know your thoughts in the comments below.

We can help you to design a marketing campaign that suits your needs and helps you achieve your goals. Contact us to get started!

If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.


Posted In: Challenges, Digital Marketing, Information, Marketing


Eric Oliver, Chief Executive Officer

About the Author

Eric Oliver

Chief Executive Officer

With over a decade of experience designing and developing websites, Eric has worked in every position of the agency ladder. He is fluent in multiple backend and front end programming languages and has written multiple international best selling plugins for WordPress. He has been part of or is still part of many startups. He is the Director of Website Development for Future Design Group and one of it's founding partners.