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Published On: February 8, 2021
Author: Eric Oliver

Low-Cost Marketing Tools Your Business Should Be Using

Ever had to marketing your business on a budget? We have. If you don't know, there are some free marketing tools to market your business.


Marketing is essential for every business, and though some aspects can be expensive, many choices can be affordable and important for your business. Finding affordable ways to market your business can help you to stretch your budget and get more for your money. Here are a few great marketing tools (or better yet, marketing tips) that can get your business noticed without breaking the bank.

Business Listings

Business listings are great ways to increase your influence and find a wider audience. With a business listing, you can update your business information and proliferate it online. Customers will then be able to find your business easily. This will give you the chance to expand your business. A business listing can also save you time as some services let you update your listing once and it appears across multiple platforms. That can save you the trouble of updating your information individually for different sites like Google and Facebook.

Word of Mouth

Since you already have customers that love your business, you may as well use them to gain more customers. Referral marketing is a highly effective marketing tool and easy to begin doing. The better your customer interactions are, the more effective your word-of-mouth marketing campaign will be. Consider putting together a referral program that rewards current and future customers for recommending your business to others. This kind of program can be especially effective because it brings in new customers and incentivizes your current customers to return and take advantage of the discount they earn.

Social Media 

Social media is becoming an increasingly great way to market your business affordably. Start by choosing a single social media platform and build up your following there. Get your customers involved with your posts and make sure to create high-quality content that will be easy to share. The more you do to maximize your social media presence, the more you can get your customers engaged and bring in new customers. You can also use social media ads to inexpensively reach a target audience that will help you to be more successful.

Finding affordable marketing tools for your business can help you to have more funds to put towards other aspects of your work. Many affordable aspects of marketing can be very effective and will yield awesome results without a big cost. Try out these marketing techniques to improve your business on a manageable budget.

Read this next: What Obstacles Do Businesses Face When Advertising Their Products?

If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.


Posted In: Ideas, Marketing, Resources


Eric Oliver, Chief Executive Officer

About the Author

Eric Oliver

Chief Executive Officer

With over a decade of experience designing and developing websites, Eric has worked in every position of the agency ladder. He is fluent in multiple backend and front end programming languages and has written multiple international best selling plugins for WordPress. He has been part of or is still part of many startups. He is the Director of Website Development for Future Design Group and one of it's founding partners.