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Published On: May 31, 2021
Author: Kenneth Pendleton

Social Media Marketing Features You Need to Take Advantage Of

Social media marketing changes daily. Make sure your business know the changes and learn about features you need to take advantage of.


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Social media marketing is an important part of running a business in the modern world. And while it can take some time to put together a great social media marketing campaign, there are plenty of features built into social media marketing that can help you to get your business off to a good start. Through social media, you can reach a variety of customers and other businesses so that you will be able to make your business the best it can be. Taking advantage of available social media marketing features will help you to get the most out of your social media marketing campaign.

Scheduling Posts

It can be difficult for busy entrepreneurs to stay on top of all the tasks they have to take care of. That’s why the ability to schedule posts is one of the most effective tools social media marketing has to offer. With post scheduling, you can make several posts ahead of time and make sure that they all go out when they should. When you schedule your posts, you can ensure they go out when they are needed and help yourself to avoid wasting time browsing your socials. By scheduling your posts, you take control of your schedule and your marketing and ensure that your business can build the reputation it needs without needing to randomly jump on social media whenever you want a post to be published. Post scheduling works differently on each social media site, but you can get a post manager application that will allow you to schedule all your social media posts from one place if you would rather.

Engagement Metrics

You must pay attention to how your followers are being engaged depending on the posts you put out. The more you know about your engagement metrics, the easier it will be to strategize for the future. Make sure to pay attention to the kinds of posts you are making and the reaction they get from followers. Continue doing things that work really well and stop doing things that lead to a decrease in engagement. This will help you to improve your social media marketing overall.

Ecommerce Features

Social media marketing can also help you to make purchases easier for your customers. One of the best things to improve this on social media is to make it possible for your customers to make purchases without leaving Instagram. Once you have a large enough audience, you can sell products directly from your Instagram account. This improves convenience for your followers and makes it easier to see conversions on your account. On Facebook, you have access to Facebook Marketplace, which is another great way to allow customers to purchase directly from your social media accounts. The easier the purchase process is, the more likely your customers are to follow through and make a purchase.

Easy Communication

Social media also makes it easier for your customers to talk to you online. Make sure to pay attention to all kinds of social media communication from your customers. This means responding to comments on your posts and taking advantage of the messaging systems built into social media platforms. You can often communicate in a more personal way on social media, making it easier to build connections with your customers. Make it a point to reply promptly and to focus on keeping interactions positive whenever possible.

Ease of Collaboration

Being active with your social media marketing can also make it easier for you to collaborate with customers and other businesses. Building partnerships through social media can be a great way to establish your following and grow as you are introduced to new audiences. Take advantage of this opportunity to build relationships and start collaborating more online. Even small things like hosting giveaways with other businesses can draw your brand’s attention and help you grow. Seek out other businesses that complement your own and have similar values so you can establish strong relationships that promote mutual growth. When you do this, it will help you to continue promoting your own positive reputation.

Location Services

Social media can also help you to target specific audiences based on their location. This can help you because people are looking for brands and businesses in their local area in many cases. By using location services, your ads will be able to target people near your business and build up your brand locally. While expanding globally is important, having a strong foundation in your local area can help to prepare you and your business for anything that comes up in the future. Using location services is an easy way to start or continue building your following in the area where your brand is based.

Strong Security

Running your business online means that you have a lot of data that is vulnerable to attack. Social media sites often provide an extra layer of protection that can help you to ensure that both your own and your customer’s data is taken care of. A data breach can have a devastating effect on any business, so making sure that your data is protected can help you to protect your reputation as well. Make smart marketing choices that continue to protect your data so that you will be able to continue running your business successfully for years to come.

A Streamlined Way to Research

One of the main benefits of using social media to market your company is that you have a very straightforward way to research your audience and competitors. Through social media pages, you can get an idea of what your competitors do and what your customers appreciate. It is always a good idea to research your target audience and to stay on top of your competition’s activity, and social media makes it easy to make that happen. Build proficiency in social media generally so you can get more out of your interactions online and make your marketing strategy as successful as possible.

Connection Between Your Socials and Your Website

You can also use your social media to make it even easier for your followers to access your website and become more familiar with your company. While social media allows you to cultivate your brand and show people who you are, your website expands on that and is where you have more freedom to adjust your style and create a cohesive brand. By making it easy for potential customers to navigate to your website from your social media pages, you can improve your overall brand and make strides towards your future success. Social media makes it easy for you to direct people to your site and help them access more information about your company.

Social media marketing is presenting many opportunities for businesses to grow and reach a wider audience. No matter what your business is focused on, social media can help you to reach your goals if you use it appropriately. Taking advantage of the features social media marketing provides can help you to reach your goals more quickly. The sooner you start implementing those features in your marketing strategy the better it will be for your company’s future success.

Looking to up your digital marketing game? We’ve got you covered!

If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.


Posted In: Marketing, SEO, Social Media, Social Media Influencers


Kenneth Pendleton, Ad Specialist

About the Author

Kenneth Pendleton

Ad Specialist

Kenneth Ramirez Pendleton is a dedicated Ad Specialist with a specific concentration on communication in the post-interpersonal age, namely internet and social media advertising. Kenneth specializes in Google AdWords™, connecting local clients with an international customer base. Kenneth is currently applying the knowledge accrued while studying Business and Marketing Management as the Ad Specialist for Future Design Group.