The Best Tools for Reaching Gen Z Consumers
If your target market is composed of Gen Z consumers, you’ll need to know what makes them tick. Here are 3 tools to help you reach this group.
If your target market is composed of Gen Z consumers, you’ll need to know what makes them tick. This customer group is unique: they were born between 1995 and the mid-2000s, they’re frugal because they grew up in a recession, they’re digitally savvy, and they have the shortest attention spans of any other consumer group. Here are three tools to help you reach this particular group of customers.
Video is crucial to reaching Gen Z consumers. Generation Z are expert YouTube users, turning to the platform for entertainment, knowledge, social connection, and stress-relief. Being raised with the internet and social media, Generation Z are used to watching a large amount of video advertisements and use it to form their opinions on various products. If you want to reach Gen Z consumers, make sure to take advantage of the benefits of video. Film quality content and post it on YouTube, Instagram, Facebook, and your company website.
Influencers can be an incredibly valuable marketing tool. Many business owners shy away from using influencers in their marketing strategy on the basis of their belief that hiring major influencers is just too expensive. And while this may be true, there is still a way to get the benefits an influencer can bring.
In fact, using micro-influencers is a cost-effective alternative that works surprisingly well. Micro-influencers are those people who have a following between 1,000 and 100,000 on social media. Micro-influencers make influencer marketing affordable for companies on a budget. In addition to affordability, another benefit of hiring micro-influencers is that they actually have more engagement with their consumer followers as opposed to their celebrity counterparts.
Authenticity is one of the core values of Generation Z. Consumers from this generation are reluctant to engage with obvious marketing campaigns. They have short attention spans and tire quickly when listening to a long spiel listing the many uses of your product. Instead, they want to hear how that product will benefit them. In other words, they’re more interested in experiences than they are in products. Gen Zs want to follow brands who are authentic, not pretentious. They want to feel listened to, so it’s critical that your marketing plan facilitates a high level of engagement with this group of consumers.
Make sure to incorporate video, micro-influencers, and authenticity into your marketing campaign. These three tools will help you make a strong first impression in a short amount of time and gain the trust of your Gen Z consumers.
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