WestJet’s Christmas Miracle – This is How You Market Yourself
WestJet's 2013 Christmas miracle is a great look at how one marketing campaign can effect millions of people, with Santa's help of course.
In 2013, WestJet decided to spread a little cheer. They created their own Christmas miracle for one flight. This marketing promotion call “Real-Time Giving” may have cost money to accomplish, but in the end they ended up not only creating life long customers, but they boosted their social media interactions and positive ratings across the internet. On Youtube alone, as of this posting, this video has garnered over 36 million views and almost 200,000 likes.
Watch the video below and enjoy the creativity of their team and the WeestJet company.
Read more about their plan and what it took to pull this amazing feat off in just a few hours on their blog. Just think…this may have cost them a couple thousand dollars, but we are still talking about it today. Worthwhile investment if I must say so myself.
Take a look at what Westjet’s VP Richard Bartrem had to say about the promotion and the outcome they want.
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