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Published On: September 21, 2020
Author: Kelly Oliver

What You Need to Prioritize When Building a Website for Your Business

Don't know where to start when building a website? Use our article when you start building a website and make the process go smoothly.


Building a website can bring with it a host of questions and decisions. You need to choose a platform, a web designer, and then make long-term decisions about your brand. With all these details to manage, it can be difficult to know where to start. This article will walk you through three things to pay special attention to when building your website.

SEO Factors

Make sure your website is optimized for search engine results. Depending on your specific business model, you should make a plan for your website content to ensure that your website traffic continues to increase.

One way to boost your SEO rankings is by integrating some type of blog function into your website. You could build a blog tab into your website that takes users to informative articles that relate to your product. Doing this will allow you to publish content with targeted keywords and hyperlinks that will drive more traffic to your site.

Customer Experience

Think about customer experience when designing a website. A streamlined customer experience on your website can improve engagement and loyalty. It’s especially important to not only make sure your tabs are clearly organized but also to ensure that customers can easily find the most important thing on your website—your product.

After you’ve built a website that customers can navigate easily, you should invest resources into ensuring that your website loads quickly. Ensuring your website is fast can easily slip between the cracks but it is a major factor in keeping users on your website.

Branding

When it comes to communicating your brand to prospective buyers, your website often operates as one of the most important interfaces with your customer. Your customer may be exposed to your branding through social media or through ads. However, your website is the place where you can seamlessly integrate your company’s mission, brand identity, and products in one place.

Investing in both an aesthetically pleasing logo and good website design will help you make a good first impression with prospective customers.

When you’re planning out how to build your website, it’s important to prioritize certain factors. Thinking about your search engine optimization is a great way to ensure that prospective customers actually find your website. Then ensure that your website ensures a streamlined customer experience and effectively communicates your brand.

We can help you to communicate your brand so you can attract the customers you want to target. Contact us to get started!

If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.


Posted In: Business, Digital Marketing, Marketing, Website Design


Kelly Oliver, Chief Financial Officer

About the Author

Kelly Oliver

Chief Financial Officer

Kelly Oliver is a Peruvian native who has been on the Mississippi Gulf Coast for 12 years and enjoys good Spanish food and Salsa dancing. She has almost a decade of experience in the casino and retail field. However, after an opportunity to work in the accounting field presented itself, she found that she had a real passion for numbers and spreadsheets. She decided to pursue an Accounting career.