Why You Should Redesign Your Website From Time to Time
Every few years, you should redesign your website. The internet moves so fast, stay ahead of it by revamping what you have from time to time.
If you own a business, you probably have a website for it. But when was the last time you updated it? Last year? Five years ago? Last week? If it’s been a while, it’s probably time you redesign it. Thinking about the following ideas can help you start along your journey to building a better website.
Better Align with Your Brand
As your brand changes, so should your website. Trace your brand development and even analyze information from customer reviews and customer surveys to better understand how your brand has developed. Once you understand how your brand has changed, analyze your website and think about its different aspects that still reflect the core values of your company and other aspects that have grown outdated.
You may end up realizing that you need to use more quality photos that look less like stock images to match your ever-evolving brand.
Improve the Visual Experience
Making a good first impression is important because users typically take 0.05 seconds to decide whether to leave or stay on your website. As you think about the visual experience, consider the different aspects of the website that feel outdated.
As you develop a new visual scheme, make sure to have random individuals from your target demographic explore the website and report on key factors like usability, appeal, and the general message they got from the site. Collecting this data and then responding to it and tweaking your approach will help you have a successful website overhaul that doesn’t change your site enough to make it unrecognizable but that changes it enough to increase its appeal.
Re-evaluate Your Website’s Function
As you think about giving your website an overhaul, make sure you think carefully through your main priorities. What specifically are you hoping to accomplish with your website? What are the priorities you have for it? Are you hoping to increase the visits to your website? Are you wanting to streamline the process of purchasing your products online?
When you think carefully about these questions and others, you’ll be better prepared to figure out what aspects of the website you need to refine. Ultimately, for example, you may realize that you want to better streamline the process for purchasing your products. Maybe you need to add a greater variety of shipping/payment options.
When it comes to your website, it’s important to re-evaluate it from time to time. A fresh redesign can be a great thing for your business’ website. If you’re thinking about updating your website, these tips are a great place to start.
If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.