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Published On: July 2, 2021
Author: Kenneth Pendleton

3 Ways to Reduce Your Marketing Costs

Learn how to reduce your marketing costs easily and efficently with simple tweaks you can do as a business owner.


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When your business budget is tight, it can be hard to figure out where to cut costs. Marketing is often low on that list because it is an essential part of any business, but there are several ways to decrease your marketing budget without losing out on your budget. Below you’ll find some of the best ways to market your company without spending your budget.

Referral Program

According to Tallyfy, one of the best ways to bring in new customers is through a referral program. Referrals are awesome because they allow you to establish trust as early as possible with new customers because they already trust the friend or family member that referred them. Your referral program should reward your current customers for the referrals they make, but you don’t have to spend any of your marketing budget. By giving them a discount on their next purchase, you can bring customers back into your store while also attracting new customers as well.

Client Retention

Another important part of marketing that can often be accomplished without using too much of your budget is client retention. This means bringing your current clients back, so they continue using your products and services. According to Podium, content marketing can help create brand awareness, boost conversions and increase customer loyalty. When you use content marketing, you are using your own website to further market your company to current customers. Because you are working in-house and simply adding content to your own website, you can do great content marketing on a very limited budget.

A Strong Social Media Presence

According to Social Media Today, your social media is a great place to interact with current and potential customers without touching your budget. Make it a point to be active on your social media so that you can cultivate a following. You can also use social media to talk to customers and listen to their concerns. It’s important that you are very responsive to them and that you work to further your brand through every interaction on social media.

You can get a lot of marketing footwork done on a very small budget if you are smart about the way you do it. Focusing on using your current customers for referrals, retaining the customers you have, and having great social media can do the trick. And with a little wiggle room in your budget who knows what else you can accomplish.

Read this next: Why You Should Redesign Your Website from Time to Time

If you are interested in learning more about how this topic can help your business, please contact our agency on our contact page or call us at 1-888-964-4991. We publish a new article once or twice per month so make sure to follow us on social media and allow for push notifications if you want to stay in the loop with our agency and digital marketing.


Posted In: Digital Marketing, Marketing, Opinions, Resources, Social Media


Kenneth Pendleton, Ad Specialist

About the Author

Kenneth Pendleton

Ad Specialist

Kenneth Ramirez Pendleton is a dedicated Ad Specialist with a specific concentration on communication in the post-interpersonal age, namely internet and social media advertising. Kenneth specializes in Google AdWords™, connecting local clients with an international customer base. Kenneth is currently applying the knowledge accrued while studying Business and Marketing Management as the Ad Specialist for Future Design Group.